[opendtv] Re: Increase in "Paid Programming" on Networks
- From: "John Willkie" <johnwillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 25 Sep 2008 09:13:39 -0700
Dan;
Largely, this is a fact of life. Networks don't usually provide "standard
network fare" after such events as live football games anymore. The old
alternative was to burn off a licensed airing of a movie that had been seen
a few times previously on the station. Program-length commercials provide
revenue where there would have been an expense to fill such a gap in
programming.
It's not that the research shows that spending is done at that hour that is
behind the practice. It's that the informercial agency will pay the most
for such placements.
John Willkie
_____
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de dan.grimes@xxxxxxxx
Enviado el: Thursday, September 25, 2008 9:05 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Increase in "Paid Programming" on Networks
The amount of Paid Programming (Infomercials, DRTV, etc.) is increasing
tremendously on the major networks here in Las Vegas. They used to be
between 2 and 6 AM but now they are even running them during morning and
Prime Time (case-in-point, NBC ran two in a row after a football game one
Sunday evening to make up time before the 11:00 news). It appears that
research shows most spending is done in the morning or evening so the
broadcasters are slipping them in at these times.
Does anyone know of any studies or research as to amount of increase or the
response the public has taken to these?
Does anyone else find them to be a misuse of the spectrum the broadcasters
are given?
Dan
Other related posts:
