[opendtv] Re: Increase in "Paid Programming" on Networks
- From: "Don Moore" <don@xxxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 25 Sep 2008 16:57:32 -0400
We saw this a few years ago....
Cable quickly realized that if you are running too much paid, you'll
never have the numbers to keep getting the paid programs. So for the
most part, the major cable players have drastically cut back on the
paid programming.
The local stations are picking up the slack because it's low hanging
fruit. Unfortunately, it poisons the well - viewers quit tuning to
the stations at that time looking for programming because they see
PAID.
Don Moore
Greensboro
On Thu, Sep 25, 2008 at 12:04 PM, <dan.grimes@xxxxxxxx> wrote:
>
> The amount of Paid Programming (Infomercials, DRTV, etc.) is increasing
> tremendously on the major networks here in Las Vegas. They used to be
> between 2 and 6 AM but now they are even running them during morning and
> Prime Time (case-in-point, NBC ran two in a row after a football game one
> Sunday evening to make up time before the 11:00 news). It appears that
> research shows most spending is done in the morning or evening so the
> broadcasters are slipping them in at these times.
>
> Does anyone know of any studies or research as to amount of increase or the
> response the public has taken to these?
>
> Does anyone else find them to be a misuse of the spectrum the broadcasters
> are given?
>
> Dan
>
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