[opendtv] Increase in "Paid Programming" on Networks
- From: dan.grimes@xxxxxxxx
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 25 Sep 2008 09:04:40 -0700
The amount of Paid Programming (Infomercials, DRTV, etc.) is increasing
tremendously on the major networks here in Las Vegas. They used to be
between 2 and 6 AM but now they are even running them during morning and
Prime Time (case-in-point, NBC ran two in a row after a football game one
Sunday evening to make up time before the 11:00 news). It appears that
research shows most spending is done in the morning or evening so the
broadcasters are slipping them in at these times.
Does anyone know of any studies or research as to amount of increase or
the response the public has taken to these?
Does anyone else find them to be a misuse of the spectrum the broadcasters
are given?
Dan
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