[opendtv] Increase in "Paid Programming" on Networks

The amount of Paid Programming (Infomercials, DRTV, etc.) is increasing 
tremendously on the major networks here in Las Vegas.  They used to be 
between 2 and 6 AM but now they are even running them during morning and 
Prime Time (case-in-point, NBC ran two in a row after a football game one 
Sunday evening to make up time before the 11:00 news).  It appears that 
research shows most spending is done in the morning or evening so the 
broadcasters are slipping them in at these times.

Does anyone know of any studies or research as to amount of increase or 
the response the public has taken to these?

Does anyone else find them to be a misuse of the spectrum the broadcasters 
are given?

Dan

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