[opendtv] Re: Execs see challenges bringing Net video to TV

Not a sustainable business model for local tv.  The networks can always go
around you to the MVPDs.  Affiliation agreements have expiration dates, and
can only be extended by mutual agreement between the parties.

John Willkie

-----Mensaje original-----
De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Tom Barry
Enviado el: Thursday, September 25, 2008 8:45 PM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Execs see challenges bringing Net video to TV

Yep.  That was sort of my point.  The world of broadband 
broad/multi-casters might look much like the world of OTA broadcasters 
now, with many of the same players (if they are quick about it) though 
with smaller towers.

Who better to be a middleman between the networks, local advertisers, 
and cable companies than the current local broadcasters?

On demand is pull, not push.  I think that makes it for higher markup 
material that can be sold to a smaller audience.

But any popular on demand material could be sold more cheaply to those 
who were willing to watch it at some scheduled time with everybody else, 
also making it 'an event'.  The same material could be sold 
simultaneously both ways, in different tiers.  And PPV, starting only at 
selected times is sort of in between.  As the interval between start 
times gets shorter (every 5 minutes?) it combines multicasting economy 
with near-VOD benefits.  And everywhere in between in a ratio of price, 
resource usage, and convenience.

- Tom

John Shutt wrote:
> 
> ----- Original Message ----- From: "Tom Barry" <trbarry@xxxxxxxxxxx>
> 
> 
>> OTOH, if it was real time and everybody watched it the same time in 8 
>> mbps AVC then they would only have to make multicasting work. Five 
>> major networks could be pushed for a total of only 40 mbps to the 
>> whole neighborhood.
> 
> Absolutely, but then you lose the "on demand" aspect, and have only 
> created another broadcast medium.  Nothing wrong with the per se, but 
> definitely not a substitute for a TiVo in the home, which was the 
> original intent of this thread.
> 
> John
> 
> 
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