[opendtv] Re: Qualcomm on Channel 55

  • From: Bob Miller <bob@xxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 22 Jun 2005 15:43:49 -0400

Doug McDonald wrote:

>>>I've actually been somewhat afraid to mention this, oddly fearing
>>>that it will come to pass, but the logical thing to do in ATSC is to
>>>use MPEG2 SD for one channel, and an AVC sub-channel for HD.  That
>>>way, no receivers stop working.  You'd have something like 15-16Mbps
>>>for the AVC channel, which is plenty.
>>>
>>>Sure doesn't mean that everybody will stay happy though!
>>>      
>>>
>
>
>The problem is ... people with HDTVs now will have then stop delivering HD.
>
>If this happens, it should be required that the people demanding the change 
>replace all the STBs and integrated
>TVs that stop delivering HD ... at no cost to the users.
>
>Folks ... we have an HD standard in our country. It's set in concrete. Anybody 
>who wants to have people's current
>OTS TVs stop delivering what they get no will have to pay for replacing them.
>
>If the people claiming that "nobody" has OTA HDTVs are correct, then the cost 
>of doing so is zero.
>
>Somehow, I don;t think they will put their money where their mouths are.
>
>Doug McDonald
>  
>
Nothing in the law or FCC rules or in the current state of mind of the 
US Congress says HDTV has to be the primary program. The only hurdle is 
the political fallout that will occur. NO one will be replacing any 
receivers.

Bob Miller

Here are a few post where I have discussed SD MPEG2 with HD MPEG4. I was 
arguing also for the non real time delivery of HD on the remaining 
spectrum not used by a the primary required SD program in 1999. We 
planned on doing just what they are proposing in the UK now. In fact we 
were demonstrating it using ON2 (Duck) technology then.

On 11-17-2004, 11:15 AM I posted to alt.tv.tech.hdtv

You will have to ask them. I believe it is because they want to be paid 
for the content. Content that cable needs and which they charge for the
delivery of. Expect CBS to also begin to charge for most of the bits 
they deliver OTA. They are only required to offer ONE free SD channel in
MPEG2 after all.

The ONLY reason they are not already working like mad to do this is that 
it is politically unwise to do it before they have must carry of all
their multicasting ability locked up legally.

Once they have that locked up their business plan will become more 
apparent. If you think broadcasters are going to go on offering their
OTA content free I have a half dozen bridges I would like to sell you. 
It is a given in the industry that every bit that can be sold WILL BE.
They covet the subscription fees that cable and satellite have and are 
drooling over the possibilities.

If HD makes them the most money they will sell HD using MPEG4 and a 
subscription service. Just as soon as it is politically survivable which
means as soon as must carry is locked up.

Bob Miller

And on June 5th 04 06:06 AM

ATSC receivers to date had no chance to reverse the trend but with the 
better receivers coming next year could especially with the new
proposals by USDTV and Emmis. These proposals will seal the fate of OTA 
HDTV with MPEG2 and current receivers though. So just as 8-VSB finally
gets good enough to survive all current receivers become obsolete. The 
only questions remaining are will HDTV OTA survive in the new codec part
of the channel? Will HDTV be then a part of an OTA subscription service? 
Will the new 8-VSB receiver with CA be proprietary to some broadcaster
group?

 Jun 1 2004, 8:29 am    

- Show quoted text -
I guess you are right also the broadcaster could demand carriage of 
their minimal NTSC quality program over cable and satellite and then
negotiate the sale of the good HDTV, EDTV and SDTV stuff as well or deny 
the good stuff to cable and satellite altogether and sell it on a
subscription service. This could get wicked.

Load up cable with junk using must carry and compete with the good stuff 
OTA.

As I have said the last four years, if broadcasters start thinking as 
broadcasters they can turn the tables big time.  Of course it still
depends on a good modulation at least fixed and more better mobile.
 
 
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