[opendtv] Re: Public M/H information

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Sat, 20 Dec 2008 08:06:25 -0500

At 8:29 PM -0500 12/19/08, Tom Barry wrote:
A simulcast because the main program is already the most expensive and valuable program the broadcasters have access to, it is already on the servers and automation schedules, it increases eyeballs by those still using appointment TV, and I suspect those watching live are less likely to skip the commercials. To me it is a no-brainer to use the same (but down-scaled) content but also pick up the mobile viewers if it can be made to work acceptably.

"No-brainer" is the operative word here.

Unfortunately, if broadcasters take the NO-BRAINER approach they will have NO MARKET except for sports, and as John correctly points out, they will need to negotiate for rights for this service, which implies it won't be free.


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