[ciphershed] Re: Rebranding
- From: Bill Cox <waywardgeek@xxxxxxxxx>
- To: ciphershed@xxxxxxxxxxxxx
- Date: Fri, 13 Jun 2014 08:13:38 -0400
Hi, Luis. I personally don't like the names from latin or mythology,
since at least here in the US, people go "huh?"
Of the suggestions, CryptLock like names, seemed the best to me, but I
found that they are already in use when I googled. After the rebranding
release, it will be a *lot* harder to change the name, so I feel good
about this discussion happening now.
There are a couple of ways to choose a name. One is to have polls, do
user focus groups, A/B testing and such. I wish we had that kind of
time, but I feel we need a replacement for TrueCrypt out there ASAP, so
I don't think we have that luxury.
A second way is to choose a name, and then be open to changing it if a
better one comes along. This started as "GeekCrypt", which was what I
came up with in 5 minutes. Then it was FalseCrypt, which actually had
some support on the truecrypt.ch forum, but some people really hated it.
Now it is CipherShed. The best measure I have that CipherShed is an OK
name is that no one has yet suggested one that is clearly better and
available. Minor changes like CryptoShed or CipherShack don't seem
worth making the change. Also, people will spell Crypto as cripto. In
fact, I'm infamous for it!
Given our lack of time, I also tend to put more stock into opinions from
people who do branding, like Alain. I've run it past three people who
do branding (if I include Alain), and the consensus is "not bad", though
I would prefer that they thought "nailed it!" Shown the options, they
don't seem to have anything worth switching to.
I think we should move forward under the assumption that CipherShed will
remain the long-term name, but if another name comes along that is
clearly better before the rebranding release, we should seriously
consider it. I haven't seen any yet.
Bill
On 6/13/2014 1:07 AM, Titanus Aegis wrote:
>
>
>
> Greetings,
> Firstly hi to everyone, I'm glad this fork is happening and TC won't remain
> as it is. I'd like to offer some suggestions - aside from the name being
> trademark-free and the URL being available, best names are as short as
> possible (keeping it down to 2 or 3 syllables max), easy to remember, and
> should pass the telephone test (i.e. if you mention the name to someone over
> a telephone, will they know how to write it properly? A great example of a
> telephone test fail is flickr.com). For this reason I don't think "cipher" is
> a good word to use in the name since it can be spelled with an "i" or a "y".
> Given it's a new name it'll help users recognize it if it suggests what it
> does (with words like crypto or vault) or the benefits received (privacy,
> security, peace of mind). Proper names that don't mean anything in and of
> themselves to the user are great for distinguishing oneself from competitors
> and branding power down the road (ex: google, yahoo), but require greater
> branding efforts to gain initial traction and recognition, so I wouldn't
> recommend that as a priority in this particular case, given the lack of
> marketing muscle.
> Apparently many obvious combinations are already taken. These are some I
> thought of that didn't show up as encryption software in google searches:
> Privatus (latin word for privacy)Sanctum (a private place from which most
> people are excluded)Aegis (greek mythology, a shield of protection)ToughBox /
> HardBox / StoutBoxCryptLockCryptBoltLockBolt /DeadboltCriptify
> Cheers,
> Luis
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