[ciphershed] Re: Rebranding

  • From: PID0 <p1dz3r0@xxxxxxxxx>
  • To: ciphershed@xxxxxxxxxxxxx
  • Date: Fri, 13 Jun 2014 19:19:11 +0100

It's a registered trademark, could always ask for permission, or there's
these which are free:

ByteBunker
BiteBunker

Or my new personal favorite (and I can't believe this is free):

BitEn


On 13/06/2014 18:51, Titanus Aegis wrote:
> I really like BitBunker, the alliteration in the name makes it memorable, 
> plus I like the connotations of data and safety in the words Bit and Bunker, 
> respectively. However there's a hardware storage solution called bitbunker 
> already (www.bitbunker.com), I don't know if it's close enough since it's 
> IT-related to be considered infringing on their name.
> 
> Luis
> 
>> What about BitBunker?
>>
>> On 13/06/2014 18:28, Titanus Aegis wrote:
>>> Hi Bill,
>>> Right, I concur. If you need help polling and such let me know. For now I 
>>> have a few more options:
>>>
>>> NigmaCrypt / NigmaLock / NigmaSafe / NigmaBox (coming from the word 
>>> enigma)BunkerCrypt / BunkerLock 
>>> EnCipher / EnCypherCryptoGram / CipherGramCryptoFort / CryptFort / 
>>> CipherFortConcealBoxToughCrypt
>>>
>>> Cheers,
>>>
>>> Luis
>>>
>>>> Date: Fri, 13 Jun 2014 08:13:38 -0400
>>>> From: waywardgeek@xxxxxxxxx
>>>> To: ciphershed@xxxxxxxxxxxxx
>>>> Subject: [ciphershed] Re: Rebranding
>>>>
>>>> Hi, Luis.  I personally don't like the names from latin or mythology,
>>>> since at least here in the US, people go "huh?"
>>>>
>>>> Of the suggestions, CryptLock like names, seemed the best to me, but I
>>>> found that they are already in use when I googled.  After the rebranding
>>>> release, it will be a *lot* harder to change the name, so I feel good
>>>> about this discussion happening now.
>>>>
>>>> There are a couple of ways to choose a name.  One is to have polls, do
>>>> user focus groups, A/B testing and such.  I wish we had that kind of
>>>> time, but I feel we need a replacement for TrueCrypt out there ASAP, so
>>>> I don't think we have that luxury.
>>>>
>>>> A second way is to choose a name, and then be open to changing it if a
>>>> better one comes along.  This started as "GeekCrypt", which was what I
>>>> came up with in 5 minutes.  Then it was FalseCrypt, which actually had
>>>> some support on the truecrypt.ch forum, but some people really hated it.
>>>>  Now it is CipherShed.  The best measure I have that CipherShed is an OK
>>>> name is that no one has yet suggested one that is clearly better and
>>>> available.  Minor changes like CryptoShed or CipherShack don't seem
>>>> worth making the change.  Also, people will spell Crypto as cripto.  In
>>>> fact, I'm infamous for it!
>>>>
>>>> Given our lack of time, I also tend to put more stock into opinions from
>>>> people who do branding, like Alain.  I've run it past three people who
>>>> do branding (if I include Alain), and the consensus is "not bad", though
>>>> I would prefer that they thought "nailed it!"  Shown the options, they
>>>> don't seem to have anything worth switching to.
>>>>
>>>> I think we should move forward under the assumption that CipherShed will
>>>> remain the long-term name, but if another name comes along that is
>>>> clearly better before the rebranding release, we should seriously
>>>> consider it.  I haven't seen any yet.
>>>>
>>>> Bill
>>>>
>>>> On 6/13/2014 1:07 AM, Titanus Aegis wrote:
>>>>>
>>>>>
>>>>>
>>>>> Greetings,
>>>>> Firstly hi to everyone, I'm glad this fork is happening and TC won't 
>>>>> remain as it is. I'd like to offer some suggestions - aside from the name 
>>>>> being trademark-free and the URL being available, best names are as short 
>>>>> as possible (keeping it down to 2 or 3 syllables max), easy to remember, 
>>>>> and should pass the telephone test (i.e. if you mention the name to 
>>>>> someone over a telephone, will they know how to write it properly? A 
>>>>> great example of a telephone test fail is flickr.com). For this reason I 
>>>>> don't think "cipher" is a good word to use in the name since it can be 
>>>>> spelled with an "i" or a "y".
>>>>> Given it's a new name it'll help users recognize it if it suggests what 
>>>>> it does (with words like crypto or vault) or the benefits received 
>>>>> (privacy, security, peace of mind).  Proper names that don't mean 
>>>>> anything in and of themselves to the user are great for distinguishing 
>>>>> oneself from competitors and branding power down the road (ex: google, 
>>>>> yahoo), but require greater branding efforts to gain initial traction and 
>>>>> recognition, so I wouldn't recommend that as a priority in this 
>>>>> particular case, given the lack of marketing muscle.
>>>>> Apparently many obvious combinations are already taken. These are some I 
>>>>> thought of that didn't show up as encryption software in google searches:
>>>>> Privatus (latin word for privacy)Sanctum (a private place from which most 
>>>>> people are excluded)Aegis (greek mythology, a shield of 
>>>>> protection)ToughBox / HardBox / StoutBoxCryptLockCryptBoltLockBolt 
>>>>> /DeadboltCriptify
>>>>> Cheers,
>>>>> Luis
>>>>
>>>>
>>>                                       
>>>
>>
>> -- 
>> --
>>
>> At the time of writing, no warrants have been served to me, nor am I
>> under any legal compulsion concerning the CipherShed project. I do not
>> know of any searches of seizures of my assets.
>>
>                                         
> 

-- 
--

At the time of writing, no warrants have been served to me, nor am I
under any legal compulsion concerning the CipherShed project. I do not
know of any searches of seizures of my assets.

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