One of my "competitors" did not get a listing in the yellow pages this year, not even the business name. He got listed in clock repair. I'll keep ya'll posted. (No I don't speak with a drawl.) When I worked at another shop, the shop owner told me that he missed the Yellow Pages one year and it about killed him. That would have been in the mid-80s. Wayne Vanaman Omega Electronics 6904 W Fairfield Dr Pensacola, Fl. 32506-3310 Wayne@xxxxxxxxxxxxxxxxxxxxx WWW.PensacolaTVRepair.Com 850-456-5995 voice 850-458-6369 fax Al L wrote: > Good post. Does anybody have the Cahunas to cancel Yellow Pages,and run a > nice ad every week in some different newspaper?Maybe offer a coupon good for > a month, or indefinitely? I think I will try one of the mail out coupon > deals soon. > > Al's TV > Al Leatherman > 973-361-5796 > ----- Original Message ----- > From: "Robert McPherson" <rm502@xxxxxxxxxxxxx> > To: <techassist@xxxxxxxxxxxxx> > Sent: Thursday, December 22, 2005 10:07 AM > Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop? > > > >>I agree that the Yellow Pages is not a satisfactory method of advertising >>anymore. The Yellow Pages is expensive for the size of ad you get, you >>have >>no control over the geographic area that you are reaching, it is a year >>before you can revise your ad to reflect changes in your business, and >>since >>there are so many competitive "Yellow Pages" published by other >>companies - >>the customer owns several directories and could miss your ad in the "Real >>Yellow Pages" >> >>Customer Referals, referals from other shops that are overloaded or don't >>service a particular brand or type of item, Weekly newspapers, and direct >>mail flyers are a better way. Also, I am seriously thinking about >>advertising on Google. I've heard it is quite reasonable and a search for >>"TV Repair" from a particular geographic area can bring up a right side of >>the Google page ad bought from them. >> >>Robert McPherson >>Computer & Television Service >>1322 Durrett Lane Louisville, KY 40213 >>Telephone (502) 367-9324 Cellphone (502) 298-6997 >>Email rm502@xxxxxxxxxxxxx >> >>----- Original Message ----- >>From: "tvservice" <tvservice@xxxxxxxxxxxxx> >>To: <techassist@xxxxxxxxxxxxx> >>Sent: Thursday, December 22, 2005 9:41 AM >>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop? >> >> >>Best: word of mouth >>Next best: manufacterer referrals >>Worst: yellow pages/phone book >> >>Robert >>tvservice@xxxxxxxxxxxxx >>H & H Electronics Inc >>http://supertek.igniteinc.biz >> >>----- Original Message ----- >>From: "William E Miller" <prototech@xxxxxxx> >>To: <techassist@xxxxxxxxxxxxx> >>Cc: <repair@xxxxxxxxxxxxxxx> >>Sent: Wednesday, December 21, 2005 10:52 PM >>Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop? >> >> >> >>>Feel free to take this to private e-mail (and I can summarize) if you >>>lik= >>>e, >>>but I'm wanting to get your input on advertising. >>> >>>What has been your most effective advertising medium / venue? >>> >>>What has been your least effective advertising medium / venue? >>> >>>Any horror stories? >>> >>>Any slick tricks you've discovered? >>> >>>This should be interesting! *grin* >>> >>> >>>William E. Miller, ASEET >>>prototech@xxxxxxx >>>Indiana USA >>> >>> >>>-------------------------------------------------------------------------- >> >>--- >> >>>This Email List is accessible to the general public through search >> >>engines. 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