I use to put a small Ad in the local section on the newspapers every month when I was in business. I offered "10% off with this coupon". I also would put in it "Never Expires" in it also. And "Show coupon only AFTER you get an estimate for repairs". The coupon worked better than I thought it was , because I did not see many at first. But many people (alot of women) would put them in there little coupon index and when something broke, they would bring it to me because of the coupon. Some were 3 years old or more according to the customers. Chris Barnak Norfolk Public Schools >>> alleathe@xxxxxxxxxxx 12/22/05 10:25 AM >>> Good post. Does anybody have the Cahunas to cancel Yellow Pages,and run a nice ad every week in some different newspaper?Maybe offer a coupon good for a month, or indefinitely? I think I will try one of the mail out coupon deals soon. Al's TV Al Leatherman 973-361-5796 ----- Original Message ----- From: "Robert McPherson" <rm502@xxxxxxxxxxxxx> To: <techassist@xxxxxxxxxxxxx> Sent: Thursday, December 22, 2005 10:07 AM Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop? >I agree that the Yellow Pages is not a satisfactory method of advertising > anymore. The Yellow Pages is expensive for the size of ad you get, you > have > no control over the geographic area that you are reaching, it is a year > before you can revise your ad to reflect changes in your business, and > since > there are so many competitive "Yellow Pages" published by other > companies - > the customer owns several directories and could miss your ad in the "Real > Yellow Pages" > > Customer Referals, referals from other shops that are overloaded or don't > service a particular brand or type of item, Weekly newspapers, and direct > mail flyers are a better way. Also, I am seriously thinking about > advertising on Google. I've heard it is quite reasonable and a search for > "TV Repair" from a particular geographic area can bring up a right side of > the Google page ad bought from them. > > Robert McPherson > Computer & Television Service > 1322 Durrett Lane Louisville, KY 40213 > Telephone (502) 367-9324 Cellphone (502) 298-6997 > Email rm502@xxxxxxxxxxxxx > > ----- Original Message ----- > From: "tvservice" <tvservice@xxxxxxxxxxxxx> > To: <techassist@xxxxxxxxxxxxx> > Sent: Thursday, December 22, 2005 9:41 AM > Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop? > > > Best: word of mouth > Next best: manufacterer referrals > Worst: yellow pages/phone book > > Robert > tvservice@xxxxxxxxxxxxx > H & H Electronics Inc > http://supertek.igniteinc.biz > > ----- Original Message ----- > From: "William E Miller" <prototech@xxxxxxx> > To: <techassist@xxxxxxxxxxxxx> > Cc: <repair@xxxxxxxxxxxxxxx> > Sent: Wednesday, December 21, 2005 10:52 PM > Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop? > > >> Feel free to take this to private e-mail (and I can summarize) if you >> lik= >> e, >> but I'm wanting to get your input on advertising. >> >> What has been your most effective advertising medium / venue? >> >> What has been your least effective advertising medium / venue? >> >> Any horror stories? >> >> Any slick tricks you've discovered? >> >> This should be interesting! *grin* >> >> >> William E. Miller, ASEET >> prototech@xxxxxxx >> Indiana USA >> >> >> -------------------------------------------------------------------------- > --- >> This Email List is accessible to the general public through search > engines. 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