[TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?

  • From: "J Silverman" <greentron@xxxxxxx>
  • To: <techassist@xxxxxxxxxxxxx>
  • Date: Thu, 22 Dec 2005 15:54:28 -0500

When we advertised in the Yellow Pages here, our phone rang all day too, but
we got practically no business  out of it. Either they were price shopping
or they were asking about items that we didnt service or sell at all. Also
if you appear to be "the new guy" and anxious for business, all the
deadbeats in town that cant get in the door at the other places that know
them will come running.
Jerry Silverman
Greentron Inc
4 Newland Ave
Greenville SC 29609
Fax/Phone 864 232 3889
mail to: greentron@xxxxxxx
----- Original Message -----
From: "Wayne Vanaman" <Wayne@xxxxxxxxxxxxxxxxxxxxx>
To: <techassist@xxxxxxxxxxxxx>
Sent: Thursday, December 22, 2005 12:17 PM
Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?


> The phone book is not as good as it used to be, and now the Yellow Pages
> is even creating there own competition, called a Yellow Page supplement.
>   If you don't pay to advertise in it you don't get your add.
> The competing yellow pages does not even list us in "repair", only TV
> sales and service, very deceptive.
>
> I don't know about Google advertising, but we get business from our web
> site, and other shops.
>
> Word of mouth is the highest Quality advertising, and That is mostly
> what dictates the Type of customer you have.
>
> Clientele type is important to me.  Jerks know jerks, so their word of
> mouth advertising will get you jerks for customers, and the "good"
> customers will get you more good customers.
>
> Wayne Vanaman
> Omega Electronics
> 6904 W Fairfield Dr
> Pensacola, Fl.  32506-3310
>
> Wayne@xxxxxxxxxxxxxxxxxxxxx
> WWW.PensacolaTVRepair.Com
>
> 850-456-5995 voice
> 850-458-6369 fax
>
>
> Robert McPherson wrote:
> > I agree that the Yellow Pages is not a satisfactory method of
advertising
> > anymore.  The Yellow Pages is expensive for the size of ad you get, you
have
> > no control over the geographic area that you are reaching, it is a year
> > before you can revise your ad to reflect changes in your business, and
since
> > there are so many competitive "Yellow Pages" published by other
companies -
> > the customer owns several directories and could miss your ad in the
"Real
> > Yellow Pages"
> >
> > Customer Referals, referals from other shops that are overloaded or
don't
> > service a particular brand or type of item, Weekly newspapers, and
direct
> > mail flyers are a better way.  Also, I am seriously thinking about
> > advertising on Google.  I've heard it is quite reasonable and a search
for
> > "TV Repair" from a particular geographic area can bring up a right side
of
> > the Google page ad bought from them.
> >
> > Robert McPherson
> > Computer & Television Service
> > 1322 Durrett Lane Louisville, KY 40213
> > Telephone (502) 367-9324 Cellphone (502) 298-6997
> > Email  rm502@xxxxxxxxxxxxx
> >
> > ----- Original Message -----
> > From: "tvservice" <tvservice@xxxxxxxxxxxxx>
> > To: <techassist@xxxxxxxxxxxxx>
> > Sent: Thursday, December 22, 2005 9:41 AM
> > Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> >
> >
> > Best: word of mouth
> > Next best: manufacterer referrals
> > Worst: yellow pages/phone book
> >
> > Robert
> > tvservice@xxxxxxxxxxxxx
> > H & H Electronics Inc
> > http://supertek.igniteinc.biz
> >
> > ----- Original Message -----
> > From: "William E Miller" <prototech@xxxxxxx>
> > To: <techassist@xxxxxxxxxxxxx>
> > Cc: <repair@xxxxxxxxxxxxxxx>
> > Sent: Wednesday, December 21, 2005 10:52 PM
> > Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop?
> >
> >
> >
> >>Feel free to take this to private e-mail (and I can summarize) if you
lik=
> >>e,
> >>but I'm wanting to get your input on advertising.
> >>
> >>What has been your most effective advertising medium / venue?
> >>
> >>What has been your least effective advertising medium / venue?
> >>
> >>Any horror stories?
> >>
> >>Any slick tricks you've discovered?
> >>
> >>This should be interesting! *grin*
> >>
> >>
> >>William E. Miller, ASEET
> >>prototech@xxxxxxx
> >>Indiana USA
> >>
> >>
>
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