[TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
- From: Paul <dntwntv@xxxxxxxxxxxxx>
- To: techassist@xxxxxxxxxxxxx
- Date: Thu, 22 Dec 2005 11:28:04 -0800 (PST)
It depends on several factors. Where you are located, the competition, and the
population. I have no competition,have one of the best locations in town,
between the bank and the post office,and population about 30,000 in a 5mi.
radius. I have not advertised in the SBC book, for over 5yrs. This year I am
only in books that list me free with out being asked. I agree word of mouth and
repeat customers is some of the best advertising. However if you have little or
no exposure to passing traffic,and a relatively new business in the area, you
have to advertise somewhere. I have done coupons, radio, and newspaper ads.
Less than 2% results most of the time.
Paul
--- Larry <schntv@xxxxxxxxxxxx> wrote:
> word of mouth is hard to beat.
> make customers feel welcome, dont let them feel they are
> bothering you.
> and if you fix their tv at the price you estimated, they and
> their friends will come back.
> Larry
>
>
> Armando Guerra wrote:
>
> > At the present time the ad is paying for itself because we get alot of the
> > "snowbirds"that come in around october and stay here until april or
> may.They
> > find us in the book unless they are told by one of our customers that have
> > done business with us (word of mouth).As for the phone co.,they did not
> > mention to me that I could cancel my contract and keep the same # even if I
>
> > had to wait until the renewel time.Thanks for the info.
> > Mando
> > AZ
> >
> >
> > ----- Original Message -----
> > From: "becyn" <becyn@xxxxxxxxxx>
> > To: <techassist@xxxxxxxxxxxxx>
> > Sent: Thursday, December 22, 2005 10:35 AM
> > Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> >
> >
> >
> >>Armando,
> >>That only applies if you try to cancel durring the contract period. All
> >>you have to do is NOT RENEW the CONTRACT.
> >>You are not REQUIURED to have yellow page advertizing if you have a
> >>business phone. However, you DO get a free name listing, just because
> >>you are a commercial customer.
> >>
> >>As an ASC I get mfr referals, as well as making myself known to the
> >>local retailers. I have not been in the (paid) yellow pages for 5 years
> >>and have more than enough work.
> >>
> >>There are too many books both on the net and in circulation. You could
> >>spend a fortune on that confusion.
> >>Besides , I find that we got a alot more "finger shopping" calls that
> >>only wasted our time. Now 90% of calls result in $$.
> >>
> >>Jim McVey
> >>McVey Alltronix
> >>327 Broadway
> >>Newburgh N.Y. 12550
> >>
> >>"If it doesn't play...
> >>CALL MCVEY !!!!!!"
> >>Factory authorized
> >>service for over 20
> >>major brands.
> >>845 561 8383
> >>(Last of the Mohegans)
> >>Armando Guerra wrote:
> >>
> >>
> >>>I have used the yellow pages for about 25yrs and I remember that about
> >>>10yrs
> >>>ago,I tried to cancel them due to them getting too expensive but the phone
> >>>company told me that If i did cancel,I would have to get another telephone
> >>>#.I have had this # since I started and hate to give it up since my
> >>>customers are well familiar with it.
> >>>Mando
> >>>AZ
> >>>----- Original Message -----
> >>>From: "Al L" <alleathe@xxxxxxxxxxx>
> >>>To: <techassist@xxxxxxxxxxxxx>
> >>>Sent: Thursday, December 22, 2005 7:25 AM
> >>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> >>>
> >>>
> >>>
> >>>
> >>>
> >>>>Good post. Does anybody have the Cahunas to cancel Yellow Pages,and run a
> >>>>nice ad every week in some different newspaper?Maybe offer a coupon good
> >>>>for
> >>>>a month, or indefinitely? I think I will try one of the mail out coupon
> >>>>deals soon.
> >>>>
> >>>>Al's TV
> >>>>Al Leatherman
> >>>>973-361-5796
> >>>>----- Original Message -----
> >>>>From: "Robert McPherson" <rm502@xxxxxxxxxxxxx>
> >>>>To: <techassist@xxxxxxxxxxxxx>
> >>>>Sent: Thursday, December 22, 2005 10:07 AM
> >>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>>I agree that the Yellow Pages is not a satisfactory method of
> >>>>>advertising
> >>>>>anymore. The Yellow Pages is expensive for the size of ad you get, you
> >>>>>have
> >>>>>no control over the geographic area that you are reaching, it is a year
> >>>>>before you can revise your ad to reflect changes in your business, and
> >>>>>since
> >>>>>there are so many competitive "Yellow Pages" published by other
> >>>>>companies -
> >>>>>the customer owns several directories and could miss your ad in the
> >>>>>"Real
> >>>>>Yellow Pages"
> >>>>>
> >>>>>Customer Referals, referals from other shops that are overloaded or
> >>>>>don't
> >>>>>service a particular brand or type of item, Weekly newspapers, and
> >>>>>direct
> >>>>>mail flyers are a better way. Also, I am seriously thinking about
> >>>>>advertising on Google. I've heard it is quite reasonable and a search
> >>>>>for
> >>>>>"TV Repair" from a particular geographic area can bring up a right side
> >>>>>of
> >>>>>the Google page ad bought from them.
> >>>>>
> >>>>>Robert McPherson
> >>>>>Computer & Television Service
> >>>>>1322 Durrett Lane Louisville, KY 40213
> >>>>>Telephone (502) 367-9324 Cellphone (502) 298-6997
> >>>>>Email rm502@xxxxxxxxxxxxx
> >>>>>
> >>>>>----- Original Message -----
> >>>>>From: "tvservice" <tvservice@xxxxxxxxxxxxx>
> >>>>>To: <techassist@xxxxxxxxxxxxx>
> >>>>>Sent: Thursday, December 22, 2005 9:41 AM
> >>>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
> >>>>>
> >>>>>
> >>>>>Best: word of mouth
> >>>>>Next best: manufacterer referrals
> >>>>>Worst: yellow pages/phone book
> >>>>>
> >>>>>Robert
> >>>>>tvservice@xxxxxxxxxxxxx
> >>>>>H & H Electronics Inc
> >>>>>http://supertek.igniteinc.biz
> >>>>>
> >>>>>----- Original Message -----
> >>>>>From: "William E Miller" <prototech@xxxxxxx>
> >>>>>To: <techassist@xxxxxxxxxxxxx>
> >>>>>Cc: <repair@xxxxxxxxxxxxxxx>
> >>>>>Sent: Wednesday, December 21, 2005 10:52 PM
> >>>>>Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop?
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>>Feel free to take this to private e-mail (and I can summarize) if you
> >>>>>>lik=
> >>>>>>e,
> >>>>>>but I'm wanting to get your input on advertising.
> >>>>>>
> >>>>>>What has been your most effective advertising medium / venue?
> >>>>>>
> >>>>>>What has been your least effective advertising medium / venue?
> >>>>>>
> >>>>>>Any horror stories?
> >>>>>>
> >>>>>>Any slick tricks you've discovered?
> >>>>>>
> >>>>>>This should be interesting! *grin*
> >>>>>>
> >>>>>>
> >>>>>>William E. Miller, ASEET
> >>>>>>prototech@xxxxxxx
> >>>>>>Indiana USA
> >>>>>>
> >>>>>>
>
>>>>>>--------------------------------------------------------------------------
> >>>>>>
> >>>>>>
> >>>>>
> >>>>>---
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> >>>>>
> >>>>>
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> >>>>>
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=== message truncated ===
Paul ,B
Central TV&Video
911W Grand Ave
Grover Beach Ca.
(805)481-8084
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