[TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
- From: "Gerald Gill" <gillcoelectronic@xxxxxxxxxx>
- To: <techassist@xxxxxxxxxxxxx>
- Date: Thu, 22 Dec 2005 18:33:02 -0500
Thanks Wayne!
I know we all get those how much and all those other annoying calls from
the yellow pages, however how you respond to that is what can make you
money (this can set you apart from those order takers to a salesperson).
It's like fishing (throwing your bate out and real it in) lol. I guess I
love the challenge of making money. You gotta be diversified in business
to make it (do not put all your eggs in one basket).
If that phone stops ringing...oh oh
Gerald Gill
Gillco Electronics Inc
113 King St East
Bowmanville, Ont.
Canada
(905)623-9312
-----Original Message-----
From: techassist-bounce@xxxxxxxxxxxxx
[mailto:techassist-bounce@xxxxxxxxxxxxx] On Behalf Of Wayne Vanaman
Sent: December 22, 2005 5:41 PM
To: techassist@xxxxxxxxxxxxx
Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
EXCELLENT ADVICE, Gerald.
I would add that if you want your business to do something different
(like grow) you must Change something in what you are doing. If you
have been growing 10% per year (or whatever) and you are happy with
that, keep doing what you are doing.
Wayne Vanaman
Omega Electronics
6904 W Fairfield Dr
Pensacola, Fl. 32506-3310
Wayne@xxxxxxxxxxxxxxxxxxxxx
WWW.PensacolaTVRepair.Com
850-456-5995 voice
850-458-6369 fax
Gerald Gill wrote:
> Interesting, the general members here feel the yellow pages are just
an
> expense....
>
> Here we actually ask people how they heard about us and we have been
> charting this for over 15 years. Most local repairs are repeats and
> referrals therefore we keep the ad here (locally) about double the
size
> of a business card.
> Outside our area most customers come to us because of our ad in the
> yellow pages therefore the ad size is much larger. I can tell you from
> facts based on our chart it Pays Back Big Time. (We tried smaller ads
> outside our area and for dollar to dollar the smaller ads were just a
> waste of time and money)
>
> So it goes, know your market!! Base your decision on facts not that
it's
> just an expense. Usually 1 or 2 repairs pay for that ad. If you take
it
> out how much business are you really missing (if you are never
tracking
> on paper how would you really know anyways until you see your
accountant
> then usually its to late by then).
>
> Remember, you must do a business plan, set goals, research your market
> and your business has a much better chance to prosper in the New Year.
I
> can't imagine not knowing were I'm going without a road map, can you?
>
> If something breaks down, where do you go... newspaper or yellow
pages?
> Sometimes we ask our friends or family (how did they find you?)
>
> If your area offers more than 1 yellow page directory, were you
tracking
> which one brought in the most business?
>
> Running your business is just as important as knowing how to fix
> consumer electronics. Don't let the business run you or you are
doomed.
>
> Something for all of us to think of before the New Year
> How about 5-15% increase in revenues in 2006, how will you get there?
>
> I think we have a strong membership here and I would love only to see
it
> grow... keep up the great work everyone and have a great Christmas and
> New Year!!!!
>
> Cheers
>
>
> Gerald Gill
> Gillco Electronics Inc
> 113 King St East
> Bowmanville, Ont.
> Canada
> (905)623-9312
>
>
>
> -----Original Message-----
> From: techassist-bounce@xxxxxxxxxxxxx
> [mailto:techassist-bounce@xxxxxxxxxxxxx] On Behalf Of Larry
> Sent: December 22, 2005 1:54 PM
> To: techassist@xxxxxxxxxxxxx
> Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>
> word of mouth is hard to beat.
> make customers feel welcome, dont let them feel they are
> bothering you.
> and if you fix their tv at the price you estimated, they and
> their friends will come back.
> Larry
>
>
> Armando Guerra wrote:
>
>
>>At the present time the ad is paying for itself because we get alot of
>
> the
>
>>"snowbirds"that come in around october and stay here until april or
>
> may.They
>
>>find us in the book unless they are told by one of our customers that
>
> have
>
>>done business with us (word of mouth).As for the phone co.,they did
>
> not
>
>>mention to me that I could cancel my contract and keep the same # even
>
> if I
>
>>had to wait until the renewel time.Thanks for the info.
>>Mando
>>AZ
>>
>>
>>----- Original Message -----
>>From: "becyn" <becyn@xxxxxxxxxx>
>>To: <techassist@xxxxxxxxxxxxx>
>>Sent: Thursday, December 22, 2005 10:35 AM
>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>>
>>
>>
>>
>>>Armando,
>>>That only applies if you try to cancel durring the contract period.
>
> All
>
>>>you have to do is NOT RENEW the CONTRACT.
>>>You are not REQUIURED to have yellow page advertizing if you have a
>>>business phone. However, you DO get a free name listing, just because
>>>you are a commercial customer.
>>>
>>>As an ASC I get mfr referals, as well as making myself known to the
>>>local retailers. I have not been in the (paid) yellow pages for 5
>
> years
>
>>>and have more than enough work.
>>>
>>>There are too many books both on the net and in circulation. You
could
>>>spend a fortune on that confusion.
>>>Besides , I find that we got a alot more "finger shopping" calls that
>>>only wasted our time. Now 90% of calls result in $$.
>>>
>>>Jim McVey
>>>McVey Alltronix
>>>327 Broadway
>>>Newburgh N.Y. 12550
>>>
>>>"If it doesn't play...
>>>CALL MCVEY !!!!!!"
>>>Factory authorized
>>>service for over 20
>>>major brands.
>>>845 561 8383
>>>(Last of the Mohegans)
>>>Armando Guerra wrote:
>>>
>>>
>>>
>>>>I have used the yellow pages for about 25yrs and I remember that
>
> about
>
>>>>10yrs
>>>>ago,I tried to cancel them due to them getting too expensive but the
>
> phone
>
>>>>company told me that If i did cancel,I would have to get another
>
> telephone
>
>>>>#.I have had this # since I started and hate to give it up since my
>>>>customers are well familiar with it.
>>>>Mando
>>>>AZ
>>>>----- Original Message -----
>>>>From: "Al L" <alleathe@xxxxxxxxxxx>
>>>>To: <techassist@xxxxxxxxxxxxx>
>>>>Sent: Thursday, December 22, 2005 7:25 AM
>>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your Shop?
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>>Good post. Does anybody have the Cahunas to cancel Yellow Pages,and
>
> run a
>
>>>>>nice ad every week in some different newspaper?Maybe offer a coupon
>
> good
>
>>>>>for
>>>>>a month, or indefinitely? I think I will try one of the mail out
>
> coupon
>
>>>>>deals soon.
>>>>>
>>>>>Al's TV
>>>>>Al Leatherman
>>>>>973-361-5796
>>>>>----- Original Message -----
>>>>>From: "Robert McPherson" <rm502@xxxxxxxxxxxxx>
>>>>>To: <techassist@xxxxxxxxxxxxx>
>>>>>Sent: Thursday, December 22, 2005 10:07 AM
>>>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your
Shop?
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>>I agree that the Yellow Pages is not a satisfactory method of
>>>>>>advertising
>>>>>>anymore. The Yellow Pages is expensive for the size of ad you
get,
>
> you
>
>>>>>>have
>>>>>>no control over the geographic area that you are reaching, it is a
>
> year
>
>>>>>>before you can revise your ad to reflect changes in your business,
>
> and
>
>>>>>>since
>>>>>>there are so many competitive "Yellow Pages" published by other
>>>>>>companies -
>>>>>>the customer owns several directories and could miss your ad in
the
>
>
>>>>>>"Real
>>>>>>Yellow Pages"
>>>>>>
>>>>>>Customer Referals, referals from other shops that are overloaded
or
>
>
>>>>>>don't
>>>>>>service a particular brand or type of item, Weekly newspapers, and
>>>>>>direct
>>>>>>mail flyers are a better way. Also, I am seriously thinking about
>>>>>>advertising on Google. I've heard it is quite reasonable and a
>
> search
>
>>>>>>for
>>>>>>"TV Repair" from a particular geographic area can bring up a right
>
> side
>
>>>>>>of
>>>>>>the Google page ad bought from them.
>>>>>>
>>>>>>Robert McPherson
>>>>>>Computer & Television Service
>>>>>>1322 Durrett Lane Louisville, KY 40213
>>>>>>Telephone (502) 367-9324 Cellphone (502) 298-6997
>>>>>>Email rm502@xxxxxxxxxxxxx
>>>>>>
>>>>>>----- Original Message -----
>>>>>>From: "tvservice" <tvservice@xxxxxxxxxxxxx>
>>>>>>To: <techassist@xxxxxxxxxxxxx>
>>>>>>Sent: Thursday, December 22, 2005 9:41 AM
>>>>>>Subject: [TechAssist] Re: Off-Topic: How Do You Advertise Your
>
> Shop?
>
>>>>>>
>>>>>>Best: word of mouth
>>>>>>Next best: manufacterer referrals
>>>>>>Worst: yellow pages/phone book
>>>>>>
>>>>>>Robert
>>>>>>tvservice@xxxxxxxxxxxxx
>>>>>>H & H Electronics Inc
>>>>>>http://supertek.igniteinc.biz
>>>>>>
>>>>>>----- Original Message -----
>>>>>>From: "William E Miller" <prototech@xxxxxxx>
>>>>>>To: <techassist@xxxxxxxxxxxxx>
>>>>>>Cc: <repair@xxxxxxxxxxxxxxx>
>>>>>>Sent: Wednesday, December 21, 2005 10:52 PM
>>>>>>Subject: [TechAssist] Off-Topic: How Do You Advertise Your Shop?
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>>Feel free to take this to private e-mail (and I can summarize) if
>
> you
>
>>>>>>>lik=
>>>>>>>e,
>>>>>>>but I'm wanting to get your input on advertising.
>>>>>>>
>>>>>>>What has been your most effective advertising medium / venue?
>>>>>>>
>>>>>>>What has been your least effective advertising medium / venue?
>>>>>>>
>>>>>>>Any horror stories?
>>>>>>>
>>>>>>>Any slick tricks you've discovered?
>>>>>>>
>>>>>>>This should be interesting! *grin*
>>>>>>>
>>>>>>>
>>>>>>>William E. Miller, ASEET
>>>>>>>prototech@xxxxxxx
>>>>>>>Indiana USA
>>>>>>>
>>>>>>>
>>>>>>>-----------------------------------------------------------------
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>>>No virus found in this outgoing message.
>>>Checked by AVG Free Edition.
>>>Version: 7.1.371 / Virus Database: 267.14.3/209 - Release Date:
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