[opendtv] Re: OTA and MVPD competition
- From: Dan <opendtv@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Mon, 11 Feb 2008 07:33:07 -0800 (PST)
--- Craig Birkmaier <craig@xxxxxxxxx> wrote:
> At 5:48 AM -0800 2/10/08, Dan wrote:
> >It seems that when Monday Night Football moved from
> >ABC to ESPN, the ratings dropped by considerably
> more
> >than the 15% expected from losing OTA viewers. I
> >wonder why. Do OTA viewers contribute
> >disproportionately to ratings? (OTA viewers
> probably
> >watch less TV, but they have fewer choices when
> they
> >do watch).
>
> Not true. It took a few weeks, but the ratings are
> exactly where one
> would expect. That is, down about 15% due to the
> loss of OTA homes.
Thanks for the correction. The initial larger drop was
probably just temporary viewer confusion.
Dan
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