[opendtv] Re: OTA and MVPD competition

  • From: Tom Barry <trbarry@xxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Mon, 11 Feb 2008 12:34:37 -0500

Or, if they figured out how to charge for it, then it would already be a non-compatible proprietary box and they would be free to do something like MPEG-4/AVC in 848x480/60 or 960x540/60 presented to the TV as 720p/60, which they would probably get away with and would use substantially less bit rate to look good.


- Tom

John Shutt wrote:

----- Original Message ----- From: "Craig Birkmaier" <craig@xxxxxxxxx>

They could not use part. It would take almost the entire channel (at least 12-15 Mbps to equal the HD quality delivered by ESPN. For this they would potentially grow ratings by the 15% that ESPN lost when MNF moved to cable.


First, using 720p, I doubt that any cable system is devoting 15 Mbps to ESPN-HD. Second, there is no reason why the *free to air* version of ESPN couldn't be widescreen 480p, which would be easy to create from the 720p version, and would compress nicely and take up even less space than NTSC derived 480i, and telling their viewers if they wan HD then they PAY for it through cable or DBS.

John





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Tom Barry                  trbarry@xxxxxxxxxxx  



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