[opendtv] Re: OTA and MVPD competition

--- "Manfredi, Albert E"
<albert.e.manfredi@xxxxxxxxxx> wrote:

> OTA broadcasting has the advantage of being the most
> efficient way to
> get the bits out there. So let the ABC affiliates
> decide if they can
> afford to air ESPN, within their spectrum
> allocation. If ABC affiliates
> can be run efficiently, then they have a chance.
> Instead, it sounds like
> we're telling them ahead of time that they can't
> afford this, and we're
> layering on anti-competitive restrictions
> (exclusvity agreements,
> national caps, what have you), to be absolutely sure
> that they won't
> even get a chance.

If ESPN were offered to broadcasters, then the amount
of money that cable/DBS paid would go down, perhaps
drastically. It's hard to charge a princely sum for
something and give it away at the same time.

So, the cable programmers who are currently feasting
on subscriber revenue are not likely to gamble on OTA.

The puzzle isn't why OTA broadcasting doesn't have
more premium content; the puzzle is why it still has
as much as it does.

Dan



      
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