[opendtv] Re: Bob, where are the tunerless monitors?

  • From: "johnwillkie" <johnwillkie@xxxxxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Sun, 15 Jul 2007 11:47:30 -0700

Possibly.  I'm sure that some folks like you are keeping track of such
viewing using (unreliable) diaries.

 

Electronic measurement requires Nielsen to have equipment that interfaces to
your DVR and ATSC tuner.  I believe I heard they had accomplished this in
1999 or so.

 

John Willkie

 

  _____  

De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En
nombre de Barry Brown
Enviado el: Sunday, July 15, 2007 11:12 AM
Para: opendtv@xxxxxxxxxxxxx
Asunto: [opendtv] Re: Bob, where are the tunerless monitors?

 

 

On Jul 15, 2007, at 1:35 PM, Craig Birkmaier wrote:





 

But this is not the whole picture. Only 44% of the homes that have an HD
capable display are watching HD content. This would lead one to assume that
the other 56% either do not have an ATSC tuner or are not using it. Thus the
actual number of -Off-air users is probably closer to 3.5%.

 

I wonder, is anyone is taking into account those of us watching ATSC using a
DVR satellite receiver with an in-board OTA tuner?

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