[JA] Re: E-mail was meant to be free
- From: George Lunt <glunt@xxxxxxxx>
- To: juno_accmail@xxxxxxxxxxxxx
- Date: Wed, 15 Aug 2001 03:18:42 GMT
On Tue, 14 Aug 2001 Jim Henderson <jim.henderson@xxxxxxxx> writes:
>>>>Whatever the method of providing it, E-mail costs them a trifle, and may
>>>>even be making a small profit...<<<<
Hi Jim, and All,
They didn't make a profit in their first couple years of existence when all
their only service was free e-mail. Juno lost well over $100 million before
they even opened their doors to Internet Access, much less their foray into
Free Internet Access. And that was back when advertising dollars was on the
rise.
Where they, and I think most of the Free ISPs missed the boat was in trying to
be the second AOL. Juno spent outrageous sums of money trying to attract
customers... spending well over a hundred dollars per new subscriber in
marketing costs throughout most of their history. And with each new
subscriber, greater losses.
Why at least one of these bigger names wouldn't try to get, say, 500,000 of
those subscribers into a profit making mode and quit wasting those huge piles
of marketing dollars I'll never understand... but they insisted on trying to
make up for losses on each individual account through increased volume!
>>>>I hope my mail will not be cut off. Or perhaps more precisely, I wish.<<<<
Going to be a sad day, and a huge, huge, HUGE loss in subscriber numbers if
they do cut off the "Free E-mail accounts"... and between them, Juno and
Netzero "claiming" to be the Number 2 sized ISP after the merger will collapse
like a house of cards... that claim will last about a week if they cut off all
the folks hanging around both of these services for their e-mail.
George Lunt ..... so. cal.
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