Well, are you asking us as show people, or are you asking as to what a pet person would consider reasonable? I personally think $800-1200 (Even up to $1500) is fair, and unless you had to go to huge lengths (had to use frozen/fresh chilled and did an AI, had to ship your bitch, do a c-section, etc), anything else seems a bit outrageous. Strauss cost me very very little, though he is worth a lot to me. I'm willing to pay a bit more for a good quality dog, but my limit stops at $2000. I love dogs...but I could by a used car for what some breeders charge, and I don't have a ton of money!! I can pay for my dogs' food, and their entry fees to shows, and their vet bills and medications if needed, but I am not a rich person. And even when I do purchase another dog, if it's going to cost that much...chances are I'll have to work something out with the breeder, because more than likely I will not be able to afford to pay such a large sum all at once. To Average Joe who just wants a pet, doesn't plan on competing, etc etc, they don't want to pay that much. They can find parents who are OFA H/E and buy a puppy for $500, rather than going to somebody who has a GV Sel Ex Am/Can/Nat'l Ch and purchase a puppy for $2000+. While more and more people are getting educated, they still balk at the idea of a dog that costs a grand or more. Rare breeds I get it....but charging so much for breeds that aren't hard to find, like the GSD, Golden, and Labrador? It can be overwhelming. - Jackie - Jackie ============================================================================ POST is Copyrighted 2006. All material remains the property of the original author and of GSD Communication, Inc. NO REPRODUCTIONS or FORWARDS of any kind are permitted without prior permission of the original author AND of the Showgsd-l Management. ALL RIGHTS RESERVED. ALL PERSONS ARE ON NOTICE THAT THE FORWARDING, REPRODUCTION OR USE IN ANY MANNER OF ANY MATERIAL WHICH APPEARS ON SHOWGSD-L WITHOUT THE EXPRESS PERMISSION OF ALL PARTIES TO THE POST AND THE LIST MANAGEMENT IS EXPRESSLY FORBIDDEN, AND IS A VIOLATION OF LAW. VIOLATORS OF THIS PROHIBITION WILL BE PROSECUTED. For assistance, please contact the List Management at admin@xxxxxxxxxxxx VISIT OUR WEBSITE - www.showgsd.org ============================================================================