[opendtv] Re: The graying of the TV Networks...

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 1 Jul 2008 11:49:51 -0400

Craig Birkmaier wrote:

> But the "new" old people are growing up in a different era -
> they are not hooked on "60 Minutes" and the evening news.
> The one given is that older people probably have more time
> to watch TV. Before my father-in-law passed away a few years
> ago he lived with us and watched TV almost all of his waking
> hours.

There's another effect too, though. Young people who get past their
college and early professional years slow down their various text
messaging and cell phone video watching activities. Because they get
busy all of a sudden. And when even they have their couple of hours of
relaxation time, tired out, they watch TV.

> Problem is that the >50 years old demographics don't spend
> their money like the 18-49's, and are thus far less valuable
> to advertisers.

I wonder how this will change, as life expectancy keeps going up.

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