[opendtv] Re: The graying of the TV Networks...
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 2 Jul 2008 11:44:50 -0400
At 11:49 AM -0400 7/1/08, Manfredi, Albert E wrote:
> Problem is that the >50 years old demographics don't spend
their money like the 18-49's, and are thus far less valuable
to advertisers.
I wonder how this will change, as life expectancy keeps going up.
It could get worse as seniors worry whether their retirement nest egg
will last as long as they do.
And then there is the pending melt down of Social Security when the
IOU's start coming due...
Regards
Craig
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