[opendtv] Re: The graying of the TV Networks...

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 2 Jul 2008 11:44:50 -0400

At 11:49 AM -0400 7/1/08, Manfredi, Albert E wrote:
 > Problem is that the >50 years old demographics don't spend
 their money like the 18-49's, and are thus far less valuable
 to advertisers.

I wonder how this will change, as life expectancy keeps going up.

It could get worse as seniors worry whether their retirement nest egg will last as long as they do.

And then there is the pending melt down of Social Security when the IOU's start coming due...


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