At 9:14 AM -0400 7/1/08, John Shutt wrote:
PBS has had this problem with programs such as Laurence Welk for years. Guess what? They keep making more old people!
Yup, just like when I was a kid, my grandmother kept making me watch Lawrence Welk when it was broadcast live...
But the "new" old people are growing up in a different era - they are not hooked on "60 Minutes" and the evening news.
The one given is that older people probably have more time to watch TV. Before my father-in-law passed away a few years ago he lived with us and watched TV almost all of his waking hours.
Problem is that the >50 years old demographics don't spend their money like the 18-49's, and are thus far less valuable to advertisers.
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