Craig Birkmaier wrote: > Playing devil's advocate... > > BS/Hz is not the issue. > > Consumer behavior and access to desired services is the real issue. > > A broadcast standard that few people are using, a standard that leaves > vast swaths of spectrum (white spaces) unused to protect the channels > that are used is not efficient by any measure. The fact that it is > virtually useless for mobile screens is completely OUT OF SYNC with > modern realities. Yes, I can agree with this. So, the real truth is that any LTE multicast/broadcast future doesn't need to offer higher spectral efficiency. Instead, anything sent in multicast/broadcast mode only needs to be used for content that really must be consumed in real time - live events such as games - and the bulk of TV programming is instead best sent VOD. And for VOD, you need a two-way RF medium. > And most important, there is good reason to believe that using the 600 > MHz spectrum for LTE Broadcast WILL free up bandwidth that is currently > being used for unicast video streams. Perhaps, during very restricted times. I think this would only apply during sporting events. Not a huge deal for the vast majority of time. > It is well worth noting that broadcasters COULD have owned this > market, but chose an inappropriate transmission standard, and appear > ready to repeat this mistake with ATSC 2. Doubtful. For broadcasters to use LTE as required, first of all they would have had to convince the tablet and smartphone vendors to tune into those frequency channels. But these hardware vendors are in the pockets of the WISPs (and/or, like Apple, are much happier making users pregnant with their own content stores). So it seems unlikely. Secondly, for broadcasters to deploy a reasonably cost-effective LTE infrastructure, while still optimized for mobile, they will have considerably less usable spectrum than the have now. Which means, they would have to rely on VOD over the 2-way Internet, or more entirely rely on MVPDs, to get the rest of their content out. (Probably not a big deal for MVPD addicts, but the younger generation isn't buying into this model quite so readily.) It would be a different ball game for broadcasters. You make it sound like it was as easy as falling off a log. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.