[opendtv] Re: Sinclair Launches Original Programming Division | Broadcasting & Cable

  • From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Tue, 9 Sep 2014 10:53:03 -0400

> On Sep 7, 2014, at 8:17 PM, "Manfredi, Albert E" 
> <albert.e.manfredi@xxxxxxxxxx> wrote:
> I can also agree with this. But this comment is incompatible with your 
> previous comment, that broadcasters could have played in this game.

I don't see the incompatibility of my comments. The telcos are taking advantage 
of the opportunity created by the lack of interest among broadcasters in 
developing a broadcast service that is compatible with the mobile screens that 
dominate the market today. This is true for wireless reception of live 
broadcasts, and for on demand viewing of pre-produced content, although the 
latter would have required the use of the Internet (ala Netflix) or a forward 
and store strategy using local storage.

The real proof is that the next generation standards that the ATSC is exploring 
still don't solve these problems - but they do create new IP pools that the 
ATSC "may" be able to exploit. The end result will be another broadcast 
standard to serve a small percentage of viewers.
> For a wireless ISP (WISP) to use or not use some of its spectrum in 
> multicast/broadcast mode, during those special times when it makes sense to 
> do so, makes perfect sense. But to think that broadcasters can go 100 percent 
> of the time to such an LTE mode, to replace their current OTA service, does 
> not make sense. On many levels.

To you. 

Clearly there would be different strategies in dense urban areas versus rural 
markets. But it is naive to think that broadcasters will be any more successful 
in getting TV tuners into mobile devices than they have been with ATSC 1.0 and 
it's mobile extensions.
> Unless broadcasters become full-fledged wireless ISPs in their own right, it 
> seems far more believable that the LTE multicast/broadcast service they might 
> use, to satisfy mobile users during sporting events, will belong to wireless 
> telcos.

Gotta agree on this. The telcos have all the incentive they need to deploy LTE 
multicast/ broadcast. In fact they are already doing it.

Taken together with your other response to the Sinclair thread, you paint a 
bleak picture for the future of broadcasting. Here you tell us that the telcos 
have the upper hand with live programming. In the other response you said:

> So, the real truth is that any LTE multicast/broadcast future doesn't need to 
> offer higher spectral efficiency. Instead, anything sent in 
> multicast/broadcast mode only needs to be used for content that really must 
> be consumed in real time - live events such as games - and the bulk of TV 
> programming is instead best sent VOD. And for VOD, you need a two-way RF 
> medium.

So in the end we seem to agree.

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