[opendtv] Sinclair Launches Original Programming Division | Broadcasting & Cable
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 21 Aug 2014 17:56:29 -0400
Looks like this broadcaster wants to survive...
Regards
Craig
http://broadcastingcable.com/news/local-tv/sinclair-launches-original-programming-division/133353
Sinclair Launches Original Programming Division | Broadcasting & Cable
Sinclair Broadcast Group has launched Sinclair Original Programming (SOP), a
division devoted to the development of entertainment and business-to-consumer
content. Arthur Hasson will be chief operating officer and leader of the
division, reporting to David Smith, president and CEO of Sinclair. Hasson will
continue as general manager of Sinclair's stations in Harrisburg.
Initially, shows will be developed for the growing broadcaster’s MyNetworkTV
and CW affiliates and will air in primetime and afternoon time periods on the
weekend. The business-to-consumer content includes infomercials.
Sinclair closed on its Allbritton acquisition earlier this summer, and
announced a new, considerably smaller batch of acquisitions stemming from the
Media General-LIN merger. It reaches 38.2% of U.S. television households,
including pending transactions.
"Combining content ownership with our premier distribution spectrum of
over-the-air television and related digital/web platforms is one of the last
key components in securing the value of our platform," said Smith. "Controlling
our content and its development not only reduces our dependency on others,
providing a hedge against network disruptions, but allows us greater economic
upside potential.”
Sinclair’s original programming includes station-level news, Ring of Honor
Wrestling and the recently launched American Sports Network.
“The media landscape is evolving and controlling distribution, as well as the
content delivered through that platform, is even more imperative in order to
remain competitive,” said Smith.
From 2009 to 2011, Hasson was cocreator and executive producer of Crowd Sourced
Hero, Subway® High School Heroes and various other entertainment programs.
Prior to that, he was COO and cofounder of music creation software firm
ClubCreate. From 1990 through 2005, he held various roles at NBCUniversal
Television Distribution.
“By developing original content in connection with talented program producers,
we can provide cost effective, flexible projects that can be readily
monetized,” said Hasson. “In addition, we believe there is potential to
distribute shows beyond our platforms both domestically and internationally.
From the creative side, our large footprint of stations allows us to test
concepts and talent efficiently."
Bill Butler, VP of programming and promotion, will continue to manage the
syndicator and studio relationships, among other duties.
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