Dear Craig, David Gifford here, a long time "lurker" I'd like to change my email address to david.gifford@xxxxxxxxx (I won't have access to this one shortly - my apologies) I know you taught me some years ago Best regards, David Craig Birkmaier wrote:
At 7:39 PM -0400 3/15/09, Manfredi, Albert E wrote:Craig Birkmaier posted:So, have the advertizers just been out of touch? All of this seems selfevident to me, so it really makes me wonder what all the hand wringing has been about.The overall decline in ratings, and the pull-back in TV advertising by major companies.I don't even believe that all of this MUST revolve around the new M/H standard exclusively. Yes, some of these kids want to watch while riding the bus too, but evidently, a large percentage of viewing would not involve actual mobility. Just portability. Manufacturers of small portable DTV receivers can put in a special effort to build robust regular ATSC receivers, using techniques we have often discussed. And TV set reviewers could actually spend some time commenting on the performance of the built-in ATSC receiver. Somehow, the word hasn't gotten out. Fertile ground for more conspiracy theories.The problem is that the M/H receiver must be integrated with device that people actually use. IF broadcasters believe that they can get consumers to buy dedicated mobile DTV receivers, they are going to be disappointed. To succeed it will be necessary to get M/H tuners into mobile phones and the new generation of smartphones and portable media devices like the iPod Touch.The telcos do not like FREE...And the CE companies are going to have a tough time competing with Apple's end-to-end media infrastructure. The kids expect games, music, video and connectivity. Free video is just one component of a successful product.Regards CraigThink of it this way. Apple made wearing white ear buds fashionable. Can the CE industry make it fashionable to walk around wearing rabbit ears?---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways:- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.
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