[opendtv] Re: News: TV Braces for the Apple Tablet

  • From: "Mike Tsinberg" <mike@xxxxxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 27 Jan 2010 17:53:47 +0000

Apple TV has very nice user interface and excellent portal iTunes and both are 
well integrated. They are on top of copy right and pay per content with their 
content providers. Their AppleTV hardware and software price, quality and 
realibility is also only getting A marks. So TV content delivery is shifting 
now to the Internet. AppleTV has a good chance to dominate that business as 
they dominated iPod model.

Mike Tsinberg
http://www.keydigital.com
-----Original Message-----
From: Manfredi, Albert E [mailto:albert.e.manfredi@xxxxxxxxxx]
Sent: Wednesday, January 27, 2010 12:31 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: News: TV Braces for the Apple Tablet

Craig Birkmaier posted: 
http://www.broadcastingcable.com/article/446043-TV_Braces_for_the_Apple_Tablet.php?nid=2228&source=title&rid=5250536
 TV Braces for the Apple Tablet Will Apple's new device be a game-changer for 
the TV business? By Claire Atkinson and Alex Weprin -- Broadcasting & Cable, 
1/26/2010 7:21:22 PM [ ... ] TV in the Cloud Reports of Apple's recent talks 
with CBS, Disney and other content companies have already fueled speculation 
about plans to launch a "best of TV" subscription service. An Apple pay-TV 
service, potentially featuring broadcast programming, would pose a dramatic 
challenge to incumbent providers and could upend the economics of program 
carriage. (See related: "What Would An Apple Pay TV Service Look Like?") But 
more recent reports that the company is looking to change its pricing of TV 
programs on iTunes have signaled a potential challenge to video streaming 
players like Hulu. The Apple TV device, unveiled in 2007, already connects 
consumers TV sets to the iTunes library of pay-per-download programs. But 
reports that Apple is talking to content providers about lowering the price 
from $1.99- to 99 cents-per-show-beyond illustrating yet again the company's 
desire to force the entertainment industry to accept its model for online 
transactions-have played into speculation that the company wants to go 
head-to-head with YouTube and Hulu with a paid streaming service that could 
include live TV. (Hulu, a joint venture among NBC Universal, News Corp. and 
Disney, plans to announce subscription offerings this year.) 
---------------------------- Man, I just don't get it. What is so interesting 
about by-subscription-only access to TV programs on demand, over the Internet? 
Just that the name Apple is on it? Those programs are already available from 
the CBS, Fox, ABC, etc. web sites for free. Why shouldn't 3G cell phones with 
web access be able to view them already? How is this any sort of revolution? I 
chalk this up as another overballyhooed supposed "disruptive technology 
change," not unlike LTE and many other examples. Bert 
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