[opendtv] Re: News: TV Braces for the Apple Tablet

  • From: Bob Miller <robmxa@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Thu, 28 Jan 2010 12:38:30 -0500

New rules have some bottlenecks.

http://www.nytimes.com/2010/01/28/technology/28overload.html

Bob Miller

On Thu, Jan 28, 2010 at 12:15 PM, Craig Birkmaier <craig@xxxxxxxxx> wrote:
> At 10:18 AM -0600 1/28/10, Manfredi, Albert E wrote:
>>
>> For the broadcast content, at least, you can now get it for free, with
>> only a handful of 30-second ad breaks, from the TV networks' own web sites.
>> Why would anyone ballyhoo an Apple service that sells those at exorbitant
>> rates per episode? Do you PREFER to pay for TV content, even when the
>> networks provide it for free?
>
> Many network shows are NOT available, and they are often significantly
> delayed. And hardly any cable shows are available.
>
>> Maybe 5 commecials per episode, each one 30 seconds long. I would
>> completely agree that they probably don't pay for themselves this way,
>> however as of now, they do exist.
>>
>>>  And there have been many recent indications that Hulu and others
>>>  are going to start charging for the service - you can bet that
>>>  the ads will still be there.
>>
>> P R E C I S E L Y ! !
>>
>> When and if we have to pay, the ads will either be there from the start,
>> or the ads will appear in short order. So I ask once again, why is it that
>> we're supposed to be celebrating the Apple model, charging for content that
>> is now available free of charge?
>
> I am not celebrating that model. I have purchased movies from Apple, but I
> have never paid for a TV show.
>
> The point I was making is that Apple has begrudgingly led the congloms down
> a different path; along the way they have had to make this palatable for the
> congloms, often agreeing to deals that are NOT a good value for consumers.
> You could call these "demonstration projects."
>
> The reality is that these high prices are self limiting in terms of the size
> of the potential market. But it has demonstrated that other models can work.
> The major barriers to mass acceptance are affordable broadband and
> reasonable prices for the content.
>
> Now it appears that the media is falling all over itself to get on Apple's
> bandwagon - seems they are finally coming to the realization that they
> either play ball and change their business models...
>
> Or risk being replaced by those who understand the new rules of the game.
>
> Regards
> Craig
>
>
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