[opendtv] Re: If you can't beat 'em...

  • From: "Kon Wilms" <kon@xxxxxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx, opendtv@xxxxxxxxxxxxx
  • Date: Sat, 8 Apr 2006 13:57:57 -0400

> If they were willing to challenge both cable and the networks then this 
> could easily be done by offering some high def movie or other 
> interesting offering at the same time there was something boring and low 
> def on the network.  At these times the majority of bandwidth would go 
> to the sub-channel leaving the "primary" network channel in SDTV and low 
> bandwidth.  This could establish either the desire of consumers to watch 
> OTA or a desire by cable companies to carry some of the sub-channels.
> Of course, this requires content.

No-one in their right mind would shoot themselves in the foot and negate
their own content by running prime time HD movies against regular SD
programming. Good luck getting advertising money on the SD channel when
you're doing that - zero eyeballs on the SD channel. You may as well
turn the SD channel down to MPEG frames and force-tune receivers to the
movie subchannel.

If OTA wants to differentiate themselves they need to start using the
spare bandwidth to datacast content and seriously get into the
harddisk-based STB market. This is not rocket science.

You don't need to send new content. Send old content. People *do*
actually watch this.

This whole live-broadcast-tv-only mechanism currently used by OTA is
legacy and will be their doom, no matter how many codecs and modulation
schemes you swap out. 

I fear however that OTA will never 'get it'. It will take a monumental
shake-up to move stations out of this current legacy model. 


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