[opendtv] Re: If you can't beat 'em...

  • From: "John Shutt" <shuttj@xxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 7 Apr 2006 15:57:41 -0400

OTA porn?


----- Original Message ----- 
From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>

> Another thing. It seems so simple to create a very significant demand
> for OTA equipment. Just offer something that is only available OTA. As I
> suggested previously, cable used sports to create demand. If Syrius
> Radio can create demand just by signing on Howard Stern, one would
> expect that a similar tactic, perhaps over conditional access
> subchannels, would work very well. If nothing else, pornography always
> seems to create strong demand.

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