[opendtv] Re: If you can't beat 'em...

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 7 Apr 2006 15:01:03 -0400

John Shutt wrote:

> Ah, but will it work with Comcast's Remote DVR?
> John
> Via Broadcast Engineering Newsletter:
> KFC gets ad exposure in the blink of an eye

It should, if that remote DVR supports all the standard DVR features.

If you think about it, this is not much different from Janet Jackson's
wardrobe trick. It takes a recording device to make the best use of the
broadcast network's content. I would think broadcasters would eventually
wise up and captilalize on the additional functionality the recording
device offers in viewing their content.

Janet Jackson-like episodes in, say, CSI? What could be more obvious?

Another thing. It seems so simple to create a very significant demand
for OTA equipment. Just offer something that is only available OTA. As I
suggested previously, cable used sports to create demand. If Syrius
Radio can create demand just by signing on Howard Stern, one would
expect that a similar tactic, perhaps over conditional access
subchannels, would work very well. If nothing else, pornography always
seems to create strong demand.

Of course, this would presume a desire to create a healthy OTA network,
rather than one whose function is mostly to get access to umbillical
systems. Seems to me that individual affiliates could take this
initiative, since they seem quite capable of creating their own
multicast channels already.

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