[amayausers] Re: Trade Show FLOP!

  • From: Kushnerick <bkushner@xxxxxxxxxxxxxxx>
  • To: amayausers@xxxxxxxxxxxxx
  • Date: Sat, 20 May 2006 22:05:26 -0600

Lisa

After reading your post and your husbands ..... its sounds like you are 
new to embroidery. If you are, then I think you may be moving too fast 
[for your own sake].

I would suggest [just my opinion] that you may be better off taking your 
time to gain a real good handle on embroidery [machine operations, 
stabilizers, editing designs for specific materials, needle selection, 
hooping, etc.] before setting up a booth at a trade show, stitching on 
site or putting designs on customer supplied items. If you wish your 
business to succeed, it is important that your work is good enough to 
sell before offering it for sale. Quality stitching will bring in the 
repeat customers and have them recommending you to their friends, 
relatives and business associates.

I say this not to discourage you but to try and save you some frustration.

Good luck.

Bob






Lisa Griswold wrote:

>Hi, All,
>   
>  Just got back from day one of two of our Spa Trade Show.  What a disaster!  
> We were told that there were an expected 15,000 visitors to this show.  I 
> would put my estimate at around 500, and this is only bc the show next door 
> let out while our show was still going on.  Half of our customers (or 
> lookers) were other vendors.  I don't know how a show can reel you in with 
> promises of high pre-sold ticket numbers, and not back it up!  I'm tired and 
> frustrated.  AND I have to go back tomorrow!  
>   
>  On a less negative note, can anyone suggest some quick one-off ideas to keep 
> the machine running while trying to get orders from others?  We are bringing 
> bath and hand towels to monogram on site.  We thought this would be a good 
> crowd gatherer (to see the machine in action).  We sold one set of hand 
> towels.  Yippy!  
>   
>  Also, can anyone suggest a better way to choose trade shows?  This was the 
> first year for this show - I've figured out not to go with first year shows 
> all by myself!  :)   Other constructive advice would be great!
>   
>  Thanks for listening to me gripe,
>  Lisa Griswold
>  Impressions
>  Atlanta
>               
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