"Other media executives worry that encouraging viewers to watch on iPads could train a new generation to eschew TVs-and potentially never sign up for cable and satellite subscriptions that often bring in half TV networks' revenue." Perhaps, but if people cannot get their programs on their portable device (and want them there), they might start cancelling their cable subscription and go to other services that will allow them to view media on their device, especially since there are more wireless options available these days. So this could go the other way. In fact, media "channels" like HGTV, MTV and Discovery might lose viewership as media consumers look to programming that can be viewed on their portable device. In my opinion, if media conglomerates want to keep their revenue stream viable, they will encourage the cable companies to provide the programming to any device while securing it to only the subscribers. Otherwise, their hard stand could backfire on them. Dan