[opendtv] Re: News: New Cable Fight at Hand

  • From: dan.grimes@xxxxxxxx
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Mon, 28 Mar 2011 09:35:37 -0700

"Other media executives worry that encouraging viewers to watch on
iPads could train a new generation to eschew TVs-and potentially
never sign up for cable and satellite subscriptions that often bring
in half TV networks' revenue."

Perhaps, but if people cannot get their programs on their portable device
(and want them there), they might start cancelling their cable subscription
and go to other services that will allow them to view media on their
device, especially since there are more wireless options available these
days.  So this could go the other way.  In fact, media "channels" like
HGTV, MTV and Discovery might lose viewership as media consumers look to
programming that can be viewed on their portable device.  In my opinion, if
media conglomerates want to keep their revenue stream viable, they will
encourage the cable companies to provide the programming to any device
while securing it to only the subscribers.  Otherwise, their hard stand
could backfire on them.


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