[opendtv] Re: Adobe in Push to Spread Web Video to TV Sets
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 22 Apr 2009 08:41:21 -0400
At 2:48 PM -0400 4/21/09, Manfredi, Albert E wrote:
Craig Birkmaier wrote:
In one sentence, this is what "the point being made" really is:
Quoting: "But [the denizens of Hollywood and Silicon Valley]
increasingly agree on one thing: a standard for online video called
Adobe Flash."
Yes, Bert I did use the article to make a point...
That's what I do with this list. And equally important Bert, I can
depend on you to miss the point and set me up for a bit of education
for others on the list. YOU are the one who introduced QuickTime into
the discussion...
Thank You!
The article I posted was mostly PR hype. Flash is an important
technology for the web, but it IS NOT an open standard, NOR is it
likely to become one for video compression. Even YouTube is moving to
h.264.
The most important point of the article is that Internet video is
moving into the family room, something I have discussed on this list
since I started it. The sad reality is that the media conglomerates
have done everything in their power to slow down the inevitable
transition to web based digital media and hardware-based approaches
to TVs and STBs that are extensible via software upgrades.
One such tactic is to support NON-standards to create marketplace
confusion, as Microsoft did with HD-DVD to slow the adoption of
Blu-Ray, a standard created by the media conglomerates and Hollywood.
> And all of this comes back to the CHOICE of major media companies
to use proprietary technologies to CONTROL the end-user experience.
Yes, I enjoy the new bells and whistles on a few occasions. However,
here's the most typical scenario for me. I sit down late in the evening
for maybe a 1 to 1 1/2 hour relaxation time with some recorded TV
program(s). If I were to rely on Internet TV, it would not be unusual to
get stuck with a significant portion of that time spent downloading and
installing, and heaven forbid debugging, some new software or other.
Get a Mac.
There is no free lunch. The flexibility comes at a price.
And there is no price to pay for the dead-end hardware based
solutions that Hollywood and the CE industry keep trying to push on
us?
You keep pushing MPEG-2, a legacy technology that SHOULD be phased
out by the end of this decade. Locking consumers into hardwired dead
end products - filled with their IP - is the major tactic that has
been used to maintain their power...
Interlace
MPEG-2
59.94
And dare I mention copy protection and related content management techniques?
You tend to toss the baby out with the bath water...
Not all computer based solutions are as poorly implemented as those
that have come out of Redmond. That is one of the reasons I keep
talking about solutions that actually work. Solutions that are
creating huge markets for digital media content delivered via the
Internet.
Back to the article (even if you didn't read it). The article was
trumpetting the inclusion of Adobe Flash in TELEVISION STBs and
integrated sets. But hey. Those who surf the web know that Flash has
been one of many players in this arena. And that if anything, the number
of players seems to be growing. *OF COURSE* Flash would be among those
to be used for Internet to TV sets. What's new?
Perhaps YOU should read the article again Bert. It announced the
INTENT of Adobe to move Flash to the big screen in the family room.
This is FAR form a done deal.
For someone who has been active on this list for MORE THAN A DECADE,
you should understand that the vast majority of attempts to take on
the media conglomerates have met with failure.
Microsoft has spent a small fortune trying to partner with the big
media companies to own a piece of this. Those million, and millions
were accepted eagerly by companies who knew that Microsoft could
create enough FUD to seriously slow down the transition to the REAL
digital media infrastructure for the next 50 years.
Now you can go back to debugging your PC...
Regards
Craig
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