On Jul 12, 2013, at 7:41 PM, "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx> wrote: > I've been wondering that all along. And yet, here we have ABC just recently > adding a bunch of markets where their live OTA programming is now available > online, *with MVPD subscription*. Totally weird, right? Who cares about live? Sports fans! And to a lesser extent those who watch live "reality TV." Clearly, ABC wants people to watch their content on second screen devices, IF they are paying that monthly subscriber fee. In some cases this will be live sports viewed on a smartphone. But in most cases, it may be little more than watching an ABC program on a tablet in the bedroom via broadband/WiFi. Not so weird after all... > To me, assuming this "live" feature has any real benefits, if the network > can see quantified estimate of viewership from the live online stream, THAT > might be enough to allow this to go on. They clearly want every "view" to be counted. If a statistically significant segment of their audience moves to second screen devices they need to count them. What is more important is counting the time shifting audience, including people like yourself, who watch programs on their TVs, on demand, via OTT sites. Whether live or delayed, what the network wants is that monthly subscriber fee. > As to VOD content, the networks have already shown willingness to make those > available FOTI, so that part isn't involving broadcasters at all! Unless > broadcasters can make some attractive business case to the networks. This is "the stuff" of negotiations between networks and affiliates. What we are seeing with ABC streaming their owned stations in large markets is a "pilot study." If it works, then we might see all access to ABC programs through affiliate web portals, rather than the network Internet portal. And this does not preclude the network from making the same shows available on a delayed basis via Hulu, Netflix et al. It may not be live, but the networks and affiliates still rely upon exclusivity in the FIRST screening of their content. >> Even with local news, one might question the need for live newscasts. It >> is more likely that they would move to a new portal approach where >> viewers can access the stories they want on demand, as many of us are >> doing already. > > That part already exists, at the broadcasters' own sites. Much more so for the 24/7 news networks than for the broadcast networks. But yes, the way we consume news has already changed dramatically. > > In short, unless something changes, the only missing part is live > *network*-content FOTI TV. VOD network content FOTI exists (no local > broadcaster involvement). Local broadcaster content live and local > broadcaster content on demand FOTI already exist. Pay TV online exists, live > and on demand. There ain't many pieces missing in this puzzle! Just one Bert… Your MVPD verification passcode. Regards Craig ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.