[opendtv] Re: What a coincidence: Can TV Broadcasters Really Go OTT?

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 12 Jul 2013 23:41:09 +0000

Craig Birkmaier wrote:

> First, why would you force people to watch a program at a specific time
> if you move to OTT? This would only make sense for live programming,
> which makes up a small percentage of the broadcast day.

I've been wondering that all along. And yet, here we have ABC just recently 
adding a bunch of markets where their live OTA programming is now available 
online, *with MVPD subscription*. Totally weird, right? Who cares about live?

> And if a station decides to sell its spectrum and move to OTT, they may
> well lose network affiliations that now deliver these live programs.

They may lose affiliation if they move network content to the Internet. Not 
their own. To me, assuming this "live" feature has any real benefits, if the 
network can see quantified estimate of viewership from the live online stream, 
THAT might be enough to allow this to go on.

As to VOD content, the networks have already shown willingness to make those 
available FOTI, so that part isn't involving broadcasters at all! Unless 
broadcasters can make some attractive business case to the networks.

> Even with local news, one might question the need for live newscasts. It
> is more likely that they would move to a new portal approach where
> viewers can access the stories they want on demand, as many of us are
> doing already.

That part already exists, at the broadcasters' own sites.

In short, unless something changes, the only missing part is live 
*network*-content FOTI TV. VOD network content FOTI exists (no local 
broadcaster involvement). Local broadcaster content live and local broadcaster 
content on demand FOTI already exist. Pay TV online exists, live and on demand. 
There ain't many pieces missing in this puzzle!


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