Hello all!
Just a reminder about this afternoon’s Friday seminar by Joshua Han!
Details below,
Yaegan
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Hello all!
This week’s Sydney SFL Friday seminar is from Joshua Han – abstract below.
We are to face at Sydney Uni, from 4-5:30pm Fridays in the Oriental Room of the
Quad at Sydney Uni, followed by our regular catch up at the pub.
We will also be livestreaming each seminar at:
https://uni-sydney.zoom.us/j/84002530042
(If you cannot make face to face or the live stream and you wish to see the
talk, please contact the speaker who will have access to a recording).
Below is the abstract for this week’s talk, and the schedule for the semester.
If you can, it’d be wonderful to see you all in person!
Yaegan
Examining social media 'content creation' from a social semiotic perspective
through a multimodal rhythmic analysis of a TikTok video
Joshua Han
University of New South Wales
In this talk, I analyse a TikTok video using tools for rhythmic analysis
largely based on van Leeuwen’s (1992, 2005) framework for the rhythmic analysis
of speech and multimodal time-based texts, but also drawing on perspectives on
rhythm from music theory and movement analysis. The multimodal rhythmic
analysis allows us to examine how a multitude of semiotic resources have been
coordinated and temporally organised to articulate meaning in the text. These
semiotic resources can not only be conceptualised as semiotic modes (speech,
bodily movement, facial expression, music), but also as pre-existing texts
(Julia Gillard’s Misogyny speech, Doja Cat’s Boss Bitch) and genres (the
#glambot TikTok challenge, Electronic Dance Music). The multimodal analysis
traces the social histories of the semiotic resources that are deployed and
examines how they are transformed and combined in a single social media video.
Through this analysis, I also discuss how this example illustrates how
multimodal literacy surrounding video editing has become a more generalised and
less specialised competency on social media, particularly amongst “content
creators”.
Van Leeuwen, T. (1992). Rhythm and Social Context: Accent and Juncture in the
Speech Professional Radio Announcers. In P. Tench (Ed.), Studies in Systemic
Phonology (pp. 231-262). London: Pinter.
Van Leeuwen, T. (2005). Introducing Social Semiotics. Milton Park, Abingdon,
Oxon: Routledge.
Date
Presenter
Topic
11th March
Yaegan Doran
Sundanese nominal groups: Text and textual meaning
18th March
Annabelle Lukin
Masculine power in international war law: a (preliminary) linguistic inquiry
25th March
Joshua Han
Examining social media 'content creation' from a social semiotic perspective
through a multimodal rhythmic analysis of a TikTok video
1st April
Mary Macken-Horarik
Building a knowledge structure in school English: Troubles and (potential)
triumphs
8th April
Rosemary Huisman
Temporal meanings and SFL worlds of experience
Usyd Mid-semester break
29th April
David Rose
Four ways to tell a story
6th May
Alison Moore & Aurélie Mallet
#RecoverSouthCoast: how can SFL/SFS inform the study of social media use for
rebuilding community after bushfire and other disasters
13th May
Dragana Stosic &
Sally Humphrey
Negotiating the validity of health information on social media
20th May
Georgia Carr
Doing the heavy lifting: Technicalising and iconising attitude in sex education
27th May
Len Unsworth
Analysing Affiliation in Infographics for High School Science
