[survived-dfw] Re: Lonely Photographer needs your help!
- From: Damn Fine Words <info@xxxxxxxxxxxxxxxxx>
- To: survived-dfw <survived-dfw@xxxxxxxxxxxxx>
- Date: Tue, 9 Dec 2014 13:18:29 -0500
My rework of the copy, for fun:
Curious about whether our photography skills fits into your budget? Wishing
you could have us snapping shots at your upcoming wedding?
You can. And you can get a $1,000 discount, too.
How? It's easy. If your wedding is set for an off-peak date, you can save
$1,000 on your wedding photography AND have us be there on your big day,
snapping shots you'll love forever.
Find out if your wedding date is eligible for a discount now.
That's what I'd do. When they click through, you can then have something
that shows them off peak dates, with a "eligible for a $1,000 discount",
and below it have the note about peak dates and their bonus.
Some knowledge for you:
Perceptually, writing out a number in full, with the comma ($1,000), makes
it look like more than when you don't have the comma ($1000). The number is
longer with the comma, and therefore our minds think it's a larger amount.
So use the comma when giving discounts. (For example, "You'll save $2,500
off the regular rate!") Take it out when trying to downplay costs. (For
example, "It'll only cost you $5000.")
See how that works? Even in this email, the $2,500 looks like more money
than the $5000!
Cheers,
James Chartrand
Damn Fine Words/Damn Fine Ebooks
www.damnfinewords.com
Connect with me: <http://twitter.com/menwithpens>
<http://ca.linkedin.com/in/menwithpens>
<http://www.facebook.com/menwithpens>
On Mon, Dec 8, 2014 at 4:00 PM, Andree Kehn <andreekehn@xxxxxxxxx> wrote:
> Excellent, thank you both!
>
> I've got to get this 100% settled soon!
>
>
>
> On Dec 8, 2014, at 11:21 AM, Emil Moldovan wrote:
>
> Hi Andree,
>
> I hopped in with some thoughts below, see *** below. Maybe it helps.
>
> Pe 07.12.2014 23:07, Andree Kehn a scris:
>
> I'm creating a special for "Wistful Bride". I've got a full page ad in the
> Real Maine Wedding magazine and handing out coupons at the bridal show
> (that this magazine in distributed at.) I'm fortunate to have the bride and
> groom joining me.
>
> Both the ad and the coupon are intended to drive people to a
> custom landing page on my website.
>
> I then need to persuade them to fill out my lead generation form. My end
> goal is to get on the phone with them. (and then talk them into booking)
>
> I'm imaging a splash page with photo of the couple and then the
> following text- what are you thoughts? (this is fleshed out a mini)
>
>
> *You saw us at the bridal show or saw our advertisement.*
> **** Want to get the special photography you deserve at a special rate?
> (And here you are on our website, to see if you can budget for the
> photography you know you deserve) *
> *You can do it! I am offering a package that is $1000 below my normal
> starting rate for any off-peak wedding. *
> *Is your wedding on an off-peak date? Click here, now, to find out.*
>
> **** Not *off-peak? I've got you covered, too! OR I've got something
> special for you, too
>
>
> **Couples with peak wedding dates will get your choice of a free
> engagement session or a complimentary Photo Booth. Just mention Real Maine
> Weddings! *
>
>
>
>
> ------------------------------
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>
> Acest email a fost scanat contra virușilor de către programul antivirus
> Avast.
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>
>
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