[survived-dfw] Re: Lonely Photographer needs your help!

  • From: Andree Kehn <andreekehn@xxxxxxxxx>
  • To: survived-dfw@xxxxxxxxxxxxx
  • Date: Tue, 9 Dec 2014 13:32:58 -0500

oh wow, that is a great trick!!

Love the re-write too! Thanks!

I hope you are feeling better! Was it the flu??


On Dec 9, 2014, at 1:18 PM, Damn Fine Words wrote:

> My rework of the copy, for fun:
> 
> Curious about whether our photography skills fits into your budget? Wishing 
> you could have us snapping shots at your upcoming wedding?
> 
> You can. And you can get a $1,000 discount, too.
> 
> How? It's easy. If your wedding is set for an off-peak date, you can save 
> $1,000 on your wedding photography AND have us be there on your big day, 
> snapping shots you'll love forever.
> 
> Find out if your wedding date is eligible for a discount now.
> 
> That's what I'd do. When they click through, you can then have something that 
> shows them off peak dates, with a "eligible for a $1,000 discount", and below 
> it have the note about peak dates and their bonus.
> 
> Some knowledge for you:
> 
> Perceptually, writing out a number in full, with the comma ($1,000), makes it 
> look like more than when you don't have the comma ($1000). The number is 
> longer with the comma, and therefore our minds think it's a larger amount.
> 
> So use the comma when giving discounts. (For example, "You'll save $2,500 off 
> the regular rate!") Take it out when trying to downplay costs. (For example, 
> "It'll only cost you $5000.")  
> 
> See how that works? Even in this email, the $2,500 looks like more money than 
> the $5000!
> 
> 
> 
> 
> Cheers,
> 
> James Chartrand
> Damn Fine Words/Damn Fine Ebooks
> www.damnfinewords.com
> 
> Connect with me:     
> 
> On Mon, Dec 8, 2014 at 4:00 PM, Andree Kehn <andreekehn@xxxxxxxxx> wrote:
> Excellent, thank you both! 
> 
> I've got to get this 100% settled soon!
> 
> 
> 
> On Dec 8, 2014, at 11:21 AM, Emil Moldovan wrote:
> 
>> Hi Andree,
>> 
>> I hopped in with some thoughts below, see *** below. Maybe it helps.
>> 
>> Pe 07.12.2014 23:07, Andree Kehn a scris:
>>> I'm creating a special for "Wistful Bride". I've got a full page ad in the 
>>> Real Maine Wedding magazine and handing out coupons at the bridal show 
>>> (that this magazine in distributed at.) I'm fortunate to have the bride and 
>>> groom joining me.
>>> 
>>> Both the ad and the coupon are intended to drive people to a custom landing 
>>> page on my website.
>>> 
>>> I then need to persuade them to fill out my lead generation form. My end 
>>> goal is to get on the phone with them. (and then talk them into booking)
>>> 
>>> I'm imaging a splash page with photo of the couple and then the following 
>>> text- what are you thoughts? (this is fleshed out  a mini)
>>> 
>>> 
>>> You saw us at the bridal show or saw our advertisement.
>>> *** Want to get the special photography you deserve at a special rate?  
>>> (And here you are on our website, to see if you can budget for the 
>>> photography you know you deserve)
>>> You can do it! I am offering a package that is $1000 below my normal 
>>> starting rate for any off-peak wedding. 
>>> Is your wedding on an off-peak date? Click here, now, to find out.
>> *** Not off-peak? I've got you covered, too! OR I've got something special 
>> for you, too
>>> 
>>> *Couples with peak wedding dates will get your choice of a free engagement 
>>> session or a complimentary Photo Booth. Just mention Real Maine Weddings! 
>> 
>> 
>> 
>>      
>> Acest email a fost scanat contra virușilor de către programul antivirus 
>> Avast.                               
>> www.avast.com
>> 
>> 
> 
> 

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