[rollei_list] Re: Decline of Rollieflex/Film

  • From: Allen Zak <azak@xxxxxxxxxxxxxxx>
  • To: rollei_list@xxxxxxxxxxxxx
  • Date: Thu, 25 Mar 2010 16:56:35 -0400

I remember very well the Popular Photography magazine "contest" issues which published technical data along with pix. Entrants were a mix of advanced amateur and professional photographers. Rollei was credited more than all other makes combined, dating from the '50s. Rollei used to advertise that fact, but year by year the numbers declined until early '60s, when the Rollei had to drop the ad. This reflected the inroads made by Japanese competitors on a year by year basis, neatly illustrating the decline of Rollei in the general market.

Allen Zak

On Mar 25, 2010, at 4:01 PM, Newhouse230@xxxxxxx wrote:

<x-tad-bigger>Yes, there</x-tad-bigger><x-tad-bigger> </x-tad-bigger><x-tad-bigger>were</x-tad-bigger><x-tad-bigger> a lot of photojournalists who used them, but their numbers were dwarfed by the number of 'advanced amateurs'!</x-tad-bigger>
<x-tad-bigger> </x-tad-bigger>
<x-tad-bigger>charlie silverman</x-tad-bigger>
<x-tad-bigger> </x-tad-bigger>
<x-tad-bigger>In a message dated 3/25/2010 2:11:50 P.M. Eastern Daylight Time, peterk727@xxxxxxxxx writes:</x-tad-bigger>
<x-tad-smaller>I guess all the Photojournalists who used them for their day to day work did not know they were amateurs. :-)</x-tad-smaller>
<x-tad-smaller>On Thu, Mar 25, 2010 at 10:40 AM, Elias_Roustom <</x-tad-smaller><x-tad-smaller>elroustom@xxxxxxxxx</x-tad-smaller><x-tad-smaller>> wrote:</x-tad-smaller>
<x-tad-smaller>Rollei TLR cameras  were cameras for the advanced amateur market</x-tad-smaller>
<x-tad-smaller>mainly</x-tad-smaller>

<x-tad-smaller>Now that I didn't know. That's really interesting. Old news for you, news to me.</x-tad-smaller>
<x-tad-smaller>Adds to the mystique. Thanks.</x-tad-smaller>
<x-tad-smaller>---</x-tad-smaller>
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