[opendtv] Re: TV Ratings Have Hurt Creative Side of Television, Says Netflix Content Boss Sarandos | Variety

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 17 Dec 2014 02:59:04 +0000

Craig Birkmaier wrote:

> Cord cutting is still less than 1%,

> Fortunately for ESPN, the rate of decline is small - it could take
> a decade to lose 10%.

We've been there already. Through cutting or shaving, ESPN lost 4.5 percent 
viewers since 2010. And these are sports addicts. So, while these are the most 
addicted, if the rate continues, another five years perhaps, for Skipper to do 
something more drastic.

> What they are NOT DOING is making exclusive content in the bundle
> available without a subscription, or a significant delay.

Wait, did you already forget the thread about AMC's The Walking Dead, available 
in real time (VOD of each current episode right after it airs) available 
without subscribing to the bundle, through Amazon?

Or are you subtly rewording this to read, "without a subscription," as opposed 
to "outside the bundle"? In other words, any pay model, even if independent of 
MVPDs? Is that what you just did?

>> These guys aren't dumb, Craig. They aren't going to allow 30 percent of 
>> their viewers to bail out without taking remedial measures, or even 15 
>> percent. How is it you keep missing this point?
>
> Because they are a monopoly, feasting on a lucrative revenue model.

It sounds like selective forgetfulness so you can keep repeating the mantra. 
The fact is, these guys are finding new ways, as AMC did, when their content is 
popular and when they figure their audience is not quite addicted enough as 
sports fans are.

Doesn't matter how rich you are, Craig. If you see lost clients, you will want 
to get them back.

Bert

 
 
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:

- Using the UNSUBSCRIBE command in your user configuration settings at 
FreeLists.org 

- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word 
unsubscribe in the subject line.

Other related posts:

  1. Home
  2. opendtv
  3. Archive
  4. 12-2014