[rollei_list] Re: Kodak Discontinuing All B&W Paper
- From: Eric Goldstein <egoldste@xxxxxxxxxxxxx>
- To: <rollei_list@xxxxxxxxxxxxx>
- Date: Wed, 15 Jun 2005 18:50:34 -0400
Don Williams:
> The fact of the matter is that, with respect to consumer products, Kodak
> didn't have to do any real marketing from the very beginning. They did
> keep their bright yellow ads in front of everyone but that was it.
>
> On the industrial side of things, Microfiche handlers, storage systems, and
> Computer output microfilm (COM) systems, they did indeed do old-fashioned
> marketing.
>
> Consumer sales were simply a matter of letting it happen. One thing I
> thought very strange is that the employee discount in the company store was
> only 10-20%, not as high as the discounts on the open market.
>
> Countering that was their excellent employee benefits packages, however.
>
> I'm sure things have changed since my last visit there. When I was last
> there Kodak, Ilex, 3M, Xerox, Bausch, and many other companies were in town
> and everyone knew everyone else.
From the get-go and for quite some time, Kodak did an extraordinary job of
marketing, particularly channel-marketing and distribution.
But you are right Don, the company has "reorganized/restructured" (by their
own definition) many times over the past 15 years and it sounds like you
knew them quite some time ago...
Eric Goldstein
---
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