[rollei_list] Re: Kodak Discontinuing All B&W Paper
- From: Todd Belcher <todd_belcher@xxxxxxxxx>
- To: rollei_list@xxxxxxxxxxxxx
- Date: Wed, 15 Jun 2005 16:10:32 -0700
I actually work for Kodak - which has bought the company I used to work
for. More than ever, Kodak is concentrating on 'niche' markets -
digital ones.
todd
On 15-Jun-05, at 3:07 PM, Don Williams wrote:
> At 02:34 PM 6/15/2005, Eric wrote:
>> This accompanies a similar thread on that "other" rollei list
>> alluding to
>> a rangefinder camera that would have succeeded IF ONLY it had been
>> marketed well... The meaning/ role of marketing at different
>> companies is
>> just completely different, and pointing a finger at" marketing" as the
>> ubiquitous failure is typically ill-informed, simplictic, and usually
>> just
>> out-and-out wrong.
>>
>> Eric Goldstein
> The fact of the matter is that, with respect to consumer products,
> Kodak
> didn't have to do any real marketing from the very beginning. They did
> keep their bright yellow ads in front of everyone but that was it.
>
> On the industrial side of things, Microfiche handlers, storage
> systems, and
> Computer output microfilm (COM) systems, they did indeed do
> old-fashioned
> marketing.
>
> Consumer sales were simply a matter of letting it happen. One thing I
> thought very strange is that the employee discount in the company
> store was
> only 10-20%, not as high as the discounts on the open market.
>
> Countering that was their excellent employee benefits packages,
> however.
>
> I'm sure things have changed since my last visit there. When I was
> last
> there Kodak, Ilex, 3M, Xerox, Bausch, and many other companies were in
> town
> and everyone knew everyone else.
>
>
>
> Don Williams
> La Jolla, CA
>
>
>
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