[opendtv] Re: News: STUDY SHOWS DOWNLOADERS BUY SONGS TOO
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 29 Jul 2005 08:11:36 -0400
At 9:43 AM -0700 7/28/05, John Willkie wrote:
>there's one hell of a lot of daylight between "are more likely to purchase
>music downloads" and "purchase more music downloads." In other words: no
>dice. This is mere wishful thinking.
>
>If you ask people face to face, they're four times more likely to say that
>they watch Public Television than they actually watch public television.
>Call it "esteem bias."
This is not the first study to show that people who illegally
download music BUY more music.
The whole music business is about promotion. Did you notice that Sony
just got nailed for more than 10 million in a payola settlement?
Widespread proliferation of content is critical to the eventual sale
of that content. That's how it becomes popular, generating demand for
purchases. This is especially true for music, which is MUCH DIFFERENT
that movies and TV content. We collect and listen to music over and
over and over. We generally do not watch the same TV shows or movies
dozens, or hundreds of times, after we buy the content.
What exists today has existed for a long time in different forms.
Teens and young adults make up a huge percentage of the music market.
And many of these kids simply cannot afford to buy every new hit that
comes out. Long before music downloads we had 8-track recorders, then
cassette recorders, then boom boxes with two cassette drives to make
it easy to copy music.
In the '70s I routinely recorded albums that were legally broadcast
by radio stations late in the evening.
This battle is NOT about piracy. It is about maintaining control of
the music distribution business. Fortunately the big music
conglomerates are losing.
Regards
Craig
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