[opendtv] Re: News: STUDY SHOWS DOWNLOADERS BUY SONGS TOO
- From: "John Willkie" <JohnWillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 8 Aug 2005 10:22:38 -0700
little has changed? This is another howler. NOW THEY HAVE THE OPPORTUNITY
TO EASILY INFRINGE. Yet, you believe that complaining about the effects of
music downloading is more of a problem than downloading itselft.
It's like saying that little changes when you throw a young nubile female
into a locked room of young avaracious males. They were horny ahead of
time, and who knew?
Let me be plain: there are myriad problems in the music business, but they
pale in comparison to the fact that the key customer demographic buys music
only as a last alternative.
John Willkie
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Monday, August 08, 2005 5:38 AM
Subject: [opendtv] Re: News: STUDY SHOWS DOWNLOADERS BUY SONGS TOO
> At 5:26 PM -0700 8/6/05, John Willkie wrote:
> >But, only a part of it. All one has to do is talk to three music lovers
> >under the age of 29. It's very difficult to find anyone that has
actually
> >bought an album in a year or two. Many in this age group think that
anybody
> >who pays for music -- even Ipod users -- is a chump.
> >
> >That mentality never existed before. And, it's among the key demo for
music
> >buyers.
>
> The mentality you suggest does not exist today, or to be more
> precise, little has changed as a result of the ability to download
> music online. There have ALWAYS been people who either cannot afford,
> or choose not to pay for music. Illegal duplication of music has
> existed ever since recordable 8-Track and audio cassettes hit the
> market, and to a limited extent before that with reel-to-reel
> recorders.
>
> There are several things that HAVE changed in the recorded music industry.
>
> 1. A dramatic shift in demographics;
> 2. A major downturn in the success of new releases - i.e. the lack of
> decent product.
>
> Consider the following data:
>
> >http://www.sric-bi.com/DF/DFnews/2002-07-16.shtml
> >
> >The figure above, which derives from RIAA figures, shows that young
> >people didn't wait for Napster to lose interest in buying recorded
> >music. Conversely, in recent years the CD-buying audience has
> >increasingly consisted of older folk. The figures indicate that the
> >median age of music buyers in 1989 was approximately 23; the median
> >age by 2000 was closer to 32! In order for the median age to
> >increase by 9 years over an 11-year period, the case must be that,
> >as they aged, the same people who bought most of the music in 1989
> >were still buying the most records ten years later! Their younger
> >cohorts simply never acquired the same enthusiasm for recorded
> >music. The same regrettable phenomenon occurred in the newspaper
> >industry: The audience is graying, and young people increasingly
> >don't adopt the habits of their parents and grandparents-the rituals
> >of buying a daily paper and the monthly trip to the record store.
>
> Meanwhile the area of music where the artists make most of their money -
> live performances - is booming.
>
> Recorded music (and the broadcast of recorded music) is the
> promotional arm of the industry - its what makes music popular, which
> in turn fills the seats at live performances. Even here, the
> demographics of concert goers is aging as well. As the article above
> points out, there is a strong generational component to this
> behavior. The evening news audience is dying along with the anchors
> who they have trusted for decades...
>
> R.I.P. Peter.
>
> The boomers were the recorded music generation, and I suspect that
> the demographics of iPOD sales reflect this.
>
> For those who do collect and listen to music, the reality of digital
> downloading is that it helps to introduce them to new performers,
> which in turn DOES lead to new sales. I was not buying much new music
> over the past decade, however, now that I have an iPOD and enjoying
> listening to music...again, I am now buying again. Unfortuntely, most
> of what I am buying I already paid for once or twice in vinyl and
> cassette form.
>
> The under 29 crowd may not be buying as much music as they once did,
> but this does not mean that they are just stealing it. The music
> industry (the labels) are just facing the reality they their business
> practices have brought about the so-called downturn.
>
> While looking for data to back up this post (something we never seem
> to get from John), I noted that just a few years ago the pundits were
> saying that legal paid downloads would never exceed $150 million
> annually. Apple alone is doing more that this; the iTunes music store
> just topped 500 million downloads.
>
> Kids today have many options for their limited expendable income.
> Video games are the real culprit that has hurt the recorded music
> industry, followed closely by the lack of decent product.
>
> Regards
> Craig
>
>
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