[opendtv] Re: News: STUDY SHOWS DOWNLOADERS BUY SONGS TOO
- From: "John Willkie" <JohnWillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 28 Jul 2005 09:43:02 -0700
there's one hell of a lot of daylight between "are more likely to purchase
music downloads" and "purchase more music downloads." In other words: no
dice. This is mere wishful thinking.
If you ask people face to face, they're four times more likely to say that
they watch Public Television than they actually watch public television.
Call it "esteem bias."
John Willkie
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
To: "OpenDTV Mail List" <opendtv@xxxxxxxxxxxxx>
Sent: Thursday, July 28, 2005 5:42 AM
Subject: [opendtv] News: STUDY SHOWS DOWNLOADERS BUY SONGS TOO
> Via Edupage:
>
> STUDY SHOWS DOWNLOADERS BUY SONGS TOO
> According to British research firm The Leading Question, illegal file
> sharers are more likely to purchase legal music downloads than others.
> Authors of the organization's report characterized as a "myth" the
> notion that illegal file sharers are simply "mercenaries hell-bent on
> breaking the law in pursuit of free music." Those who illegally share
> music are four and a half times more likely to buy music online,
> according to The Leading Question, indicating that these are users who
> are enthusiastic about music and are willing to patronize legal online
> music services if they are sufficiently compelling. A spokesperson from
> the British Phonographic Industry said the group was pleased with the
> new report but added that the practice of illegal file trading still is
> a significant drain on revenues to record labels. The report also found
> that most users are not likely to start using cell phones as their
> preferred music devices any time soon.
> BBC, 27 July 2005
> http://news.bbc.co.uk/2/hi/technology/4718249.stm
>
>
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