[opendtv] Re: News: STUDY SHOWS DOWNLOADERS BUY SONGS TOO
- From: "John Willkie" <JohnWillkie@xxxxxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 6 Aug 2005 17:21:49 -0700
well, sure, and I'm also sure that there were plenty of studies that said
that phrenology was better than the techniques that Freud developed.
What one needs to look at is longituidinal studies of what music downloading
did for music fans and what it did to professional musicians. What one will
find is much like the studies on "free sex" in the 1960's -- the studies
said it was mostly nothing, but it did much for randy males, and did much to
the concept of families.
John Willkie
----- Original Message -----
From: "Craig Birkmaier" <craig@xxxxxxxxx>
To: <opendtv@xxxxxxxxxxxxx>
Sent: Friday, July 29, 2005 5:11 AM
Subject: [opendtv] Re: News: STUDY SHOWS DOWNLOADERS BUY SONGS TOO
> At 9:43 AM -0700 7/28/05, John Willkie wrote:
> >there's one hell of a lot of daylight between "are more likely to
purchase
> >music downloads" and "purchase more music downloads." In other words: no
> >dice. This is mere wishful thinking.
> >
> >If you ask people face to face, they're four times more likely to say
that
> >they watch Public Television than they actually watch public television.
> >Call it "esteem bias."
>
> This is not the first study to show that people who illegally
> download music BUY more music.
>
> The whole music business is about promotion. Did you notice that Sony
> just got nailed for more than 10 million in a payola settlement?
>
> Widespread proliferation of content is critical to the eventual sale
> of that content. That's how it becomes popular, generating demand for
> purchases. This is especially true for music, which is MUCH DIFFERENT
> that movies and TV content. We collect and listen to music over and
> over and over. We generally do not watch the same TV shows or movies
> dozens, or hundreds of times, after we buy the content.
>
> What exists today has existed for a long time in different forms.
> Teens and young adults make up a huge percentage of the music market.
> And many of these kids simply cannot afford to buy every new hit that
> comes out. Long before music downloads we had 8-track recorders, then
> cassette recorders, then boom boxes with two cassette drives to make
> it easy to copy music.
>
> In the '70s I routinely recorded albums that were legally broadcast
> by radio stations late in the evening.
>
> This battle is NOT about piracy. It is about maintaining control of
> the music distribution business. Fortunately the big music
> conglomerates are losing.
>
> Regards
> Craig
>
>
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