[opendtv] Re: NEWS: LG & Funai sign tru2way
- From: Kilroy Hughes <Kilroy.Hughes@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 31 Jul 2008 17:59:24 -0700
[Bert] I certainly agree that some shows could use simple interactivity quite
well, though. My wife likes to watch the dance competitions, for instance.
Simple voting interactivity would do wonders in that sort of show, wouldn't it?
And it would just require a remote.
[Kilroy] TV voting has been hugely popular in UK and other places, but using
the ubiquitous European device the cell phone. Sometimes money or identity
verification are involved, and the cell phone has those built in.
Kilroy
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On
Behalf Of Manfredi, Albert E
Sent: Thursday, July 31, 2008 5:44 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: NEWS: LG & Funai sign tru2way
Kilroy Hughes wrote:
http://www.dgtvi.it/stat/Allegati/Rapporto_GFK_maggio_2008.pdf
>> Slide 9. The MHP STBs sold fairly well about a year ago, then
>> the bottom fell out. Many more people are now buying
>> integrated sets.
>
> [KH] Isn't that because the government subsidized the cost of
> the first million or so boxes? Not unlike US DTV "adapters".
> They went like hotcakes when they were giving them away, but
> it looks like they didn't find enough interest (consumer
> cost/benefit) to sustain momentum. Picture a rocket burning
> government money that shoots up, runs out of Lire (ok, Euros),
> but doesn't hit escape velocity for a sustainable orbit. Duck
> and cover.
Hmmm. In the FAQ item 14,
http://www.dgtvi.it/stat/Domande_frequenti/Domande_generali/Page1.html
they don't stipulate any max number of these subsidized STBs. I don't
think that's the issue here. They do say, though, that the 70 euro
subsidy only applies for now to the two regions where DTT has replaced
some of the analog channels entirely. I.e. Sardegna and Valle d'Aosta.
Still, that slide I alluded to before shows that even the MHP
non-subsidized STBs, i.e. those presumably sold mostly in the other
regions, have sort of lost favor. They used to be fairly popular.
Also, the integrated sets are not interactive, just to be clear on that.
There's no DVB-T/C integrated set "agreement." There is a DVB-T
integrated requirement starting in 2009. But Italy is not heavily
cabled. It's more like Australia than the US.
Also, these subsidized STBs plug into a phone line, via internal modem,
so they don't require a broadband connection. They warn you, your phone
won't work when you're doing interactive stuff.
I certainly agree that some shows could use simple interactivity quite
well, though. My wife likes to watch the dance competitions, for
instance. Simple voting interactivity would do wonders in that sort of
show, wouldn't it? And it would just require a remote.
Bert
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