The New Scientist article Jeroen pointed out gives a pointer to the patent itself, in case anyone is interested. The filing date is 30 March 2006, so it might actually have been meant for 1 April. My guess is that some overly zealous person at Philips rushed it out on Thursday, when they were meant to wait for Saturday. http://www.newscientisttech.com/article/dn9011-invention-the-tvadvert-en forcer.html Right at the bottom of the first part of the article. The scheme is not all that different from the "great ideas" proposed on this very list in the past. I've often asked why a *consumer*, as opposed to some other party, would want this sort of device, or other similar devices we have been told would be so great. I still ask myself, as a CONSUMER. In short, a broadcaster may elect to give the viewer a choice. Either watch the ad or skip the ad by making a contribution (which allows either fast-forward of a recording, or switching to an alternate channel in real time viewing). Supposedly, this payment feature is what will make this scheme palatable to viewers. It says so right on the patent application. If you try to skip the ad without payment, you may end up with a dark screen. But, lucky for the viewer, he is always warned ahead of time if this is one of those programs in which the broadcaster takes control of your set. By the way, this works with any sort of DTV program, be it DTV over cable, DTT, or IPTV, viewed as time-shift recorded or in real time. I always try to ferret out *motivation*. CE companies are supposed to sell to consumers, right? So what were they thinking in Eindhoven? In the patent application, it says: ----------Quoting patent application-----------  Often when a viewer is watching a video program that has been recorded on a video playback device, the viewer will give the video playback device a "fast forward" command to cause the video playback device to skip past the advertisements that have been recorded with the program. In those cases where a viewer is watching a direct (non-recorded) broadcast of a program with advertisements the viewer will often switch to another channel when an advertisement is being displayed.  This is undesirable for program broadcasters because the advertisements that are broadcast with the programs pay for the programs. Advertisers pay the program broadcasters to broadcast advertisements in order to deliver the advertisements to the viewing public. The program broadcasters therefore have an interest in seeing that the advertisements are viewed and not ignored.  There is therefore a need in the art for a video display system that is capable of preventing a viewer of a direct (non-recorded) broadcast from switching from a first channel to a second channel when an advertisement is displayed on the first channel. There is also a need in the art for a video display system that is capable of preventing a viewer of a recorded program from fast forwarding the recorded program in order to skip past advertisements that were recorded with the program. -----------------End Quote--------------------- Aha, got it. They are selling this to broadcasters, not consumers. So, all that means is this: don't buy your next TV or recording device from a broadcaster. Okay, understood. I have never bought TVs from broadcasters anyway!! Meanwhile the FCC, in its oversight function, I trust will do the right thing for consumers. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.